The Biggest Superstitions in Fashion History
Christian Dior
Christion Dior's mystical and superstitious tendencies were well documented throughout his life and remain codes of his fashion house to this day. In his days, everywhere the designer went, he would ask his fortuneteller to follow—much depended on him. In fact, the one rare occasion that Dior didn't take his advice (a vacation trip to Italy), ended fatally. Dior was also in awe of the magic of numbers, and for him the important numbers were: 13 and 8. Thus, thirteen models also were cast in his shows, and his fashion brand was officially created on October 8, 1946.
Yves Saint Laurent
Yves Saint Laurent reportedly believed in the magical properties of his bulldogs, which he famously owned four of—though Moujik was perhaps his most famous. Saint Laurent was convinced that if one of his dogs sat on any outfit from a new collection it would become a bestseller.
Diane Von Furstenberg
Before each of her fashion shows, Diane Von Furstenberg apparently puts a talisman coin in her shoe, which her father once did in a boot while fighting in the army.
Amy Smilovich
The creative director of the American brand Tibi believes in karma, therefore on the eve of her runway shows, she tries to leave a tip wherever possible.
Gabrielle "Coco" Chanel
The perfume Chanel No. 5 got its name not by chance. Coco Chanel believed in the magical power of the number 5. In her iconic apartment there was once a chandelier that was made by her order. In images of the fixture now one can still see the letter "G" for Gabrielle, the double "C," the brand sign and, of course, the number 5.
Ricardo Tisci
Riccardo Tisci also believes in the power of numbers. The former Burberry hed follows the number 17, and carries a tarot card with the name “star,” which promises success and prosperity. The archetypes were most reflected in his activities at Givenchy, where he released T-shirts with the number, released drops on the 17th, and staged runway shows at 17:00.
