Shopping in New York just got a whole lot more exciting.

As 2024 has officially come to a close, luxury brands have dominated this year finding new ways to make <a href="https://www.lofficielusa.com/fashion/new-nyc-store-openings-to-attend-this-year" target="_blank" rel="noopener">shopping in New York</a> irresistible with new store openings from SoHo to Fifth Avenue. Between beloved favorites making a long-awaited comeback to brand new boutiques, the Big Apple is poised to redefine the shopping experience yet again with some freshly designed spaces. Whether you&rsquo;re a seasoned fashionista or a casual browser, the city&rsquo;s diverse array of new offerings from 2024 ensures that shopping in New York remains as vibrant and dynamic as ever. Ahead, find all the new stores to explore. Who knows, you might find yourself spending a whole day in one (or all) of them.&nbsp;

Womenswear boutique Maimoun unveiled its flagship store in Williamsburg at 111 Grand St, marking its first-ever permanent store. Founded in 2016 by Mina Alyeshmerni as an online venture, it started as a concept to create a meaningful and unique curation. Designed in collaboration with duo Perezic Vargas Studio and Laura Serejo Genes, the flagship's building retains its original glass-block look, and the interior is made to look like a life-sized jewelry box. Maimoun&rsquo;s Williamsburg store features brands like Rave Review, SC103, Julia Heuer, and Yuhan Wang, in addition to emerging designers like Talia Byre, SOS Skyn, Giovanna Flores, and more. The store is open Wednesday through Sunday, from 11 a.m. to 7 p.m.&nbsp;

Aritzia&nbsp;is set to unveil its latest New York Flagship Boutique on Monday, December 16,&nbsp;at 608 Fifth Ave. Perfectly timed for the holidays, the expansive 33,600-square-foot space boasts views of the iconic Rockefeller Center Christmas tree, just a block from its original Fifth Ave. location, which opened in 2012.
Nearly three times larger than its predecessor, the new boutique reflects Aritzia&rsquo;s commitment to retail expansion in New York and across the U.S. The space features increased natural light, a plant-filled atrium, two-story grand archways, and vintage European furniture, blending contemporary luxury with historic charm. Visitors can enjoy an enhanced experience, complete with two A-OK Cafes, including one offering gourmet soft-serve ice cream and stunning views of Rockefeller Center.
To celebrate the grand opening, Aritzia will offer a special gift with qualifying purchases while supplies last.&nbsp;

<a href="https://www.lofficielusa.com/fashion/jimmy-choo-summer-2024-campaign-sydney-sweeney" target="_blank" rel="noopener">Jimmy Choo</a> opened doors to its new flagship boutique on Madison Avenue on December 6, redefining the brand&rsquo;s retail experience and deepening its connection to New York City.&nbsp;
Designed in collaboration with interior designer Nebihe Cihan, the boutique offers a curated trio of salons, including a VIP room. It blends luxurious materials like walnut, travertine marble, and velvet with mid-century and contemporary design. The result is a jewel box-like atmosphere where Jimmy Choo&rsquo;s signature products&mdash;shoes, accessories, fragrances, and more&mdash;take center stage. A highlight of the boutique is its Made-to-Order service, allowing clients to craft bespoke designs.

On December 12th, Pleats Please Issey Miyake will debut its latest flagship store at 14 Kenmare St., in New York City's Nolita neighborhood. Nestled at the intersection of Elizabeth and Kenmare Streets, the new location occupies the ground floor of renowned architect Tadao Ando's first New York City project, marking his residential debut outside Asia.
The 2,224-square-foot space reflects the brand's innovative spirit. The modern, industrial interior features sharp lines, embedded lighting within steel panels, and walls crafted from white molded resin&mdash;an homage to the brand's iconic pleating process. This sleek design is balanced by raw concrete elements, milky white surfaces, and functional furnishings, creating an environment that mirrors the beauty and utility of the collection.
To celebrate the opening, the store will exclusively offer the Soil &amp; Leaf series of pleated tops, skirts, and dresses.&nbsp;

Luxury fashion label <a href="https://go.skimresources.com?id=230660X1713045&amp;xs=1&amp;url=https%3A%2F%2Fnanajacqueline.com%2F%3Ftw_source%3Dgoogle%26tw_adid%3D646444694054%26tw_campaign%3D19617087327%26gad_source%3D1%26gclid%3DCjwKCAiA3ZC6BhBaEiwAeqfvylM4tKdwTkpEjCsq6uq6bKvb9I9dYoE1JlK4_cZZWgunW2bikWNlqxoCPQEQAvD_BwE">Nana Jacqueline</a> made its New York City debut with a pop-up that opened on November 9 in SoHo. It's known for dressing A-list celebrities like <a href="https://www.lofficielusa.com/fashion/thom-browne-wicked-gowns-ariana-grande-cynthia-erivo-the-met-atelier-alina-cho" target="_blank" rel="noopener">Ariana Grande</a>, Jenna Ortega, and Blackpink's Lisa. The Los Angeles-based brand is extending its reach to the wintry East Coast just in time for the holidays.&nbsp;
"After two-and-a-half years of searching for the perfect space, I finally found a space I adored, right in the hustle &amp; bustle of Soho. It was definitely a long journey. We signed for the space two weeks before opening day so our team did an incredible job to bring our dream to life," Co-Founder and Creative Director Jacqueline Zhang tells L'OFFICIEL. "Stepping into our Soho pop-up is meant to feel like a journey through a feminine dreamscape. My hope is that every customer feels a deep connection to our brand while exploring our holiday designs."
Located at 414 West Broadway, the boutique captures Nana Jacqueline&rsquo;s signature aesthetic that blends vintage-inspired luxury with modern femininity. Visitors can shop the fall collection, holiday lineup, and other popular styles through January 14, 2025.

Aritzia, the Vancouver-based design house celebrated for its everyday luxury, is set to unveil its expanded SoHo Flagship Boutique at the corner of Broadway and Prince on Tuesday, November 26. Taking over the iconic former Dean &amp; Deluca space, the three-floor boutique features bespoke design inspired by SoHo&rsquo;s heritage, signature amenities like the A-OK Caf&eacute;, and an elevated shopping experience with personalized styling. To mark the grand opening, Aritzia will offer special gifts with purchases and host a scavenger hunt for Aritzia Gift Cards throughout the weekend.

FoundRae has unveiled its newest location on New York&rsquo;s iconic Madison Avenue. Inspired by Diana Vreeland&rsquo;s legendary Park Avenue apartment, the space features a rich palette of cinnabar red, scarlet, and walnut wood, paired with smooth camel leather, creating a warm and inviting atmosphere.
The store is a treasure trove of curated vintage and antique books, eclectic objects, and FoundRae&rsquo;s signature medallions and gold chains, inviting guests to craft their unique jewelry stories. With a design that marries modern luxury and timeless inspiration, FoundRae&rsquo;s Madison Avenue boutique is a destination for those seeking beauty with meaning.

As of this month, John Hardy has opened a new concept store at 620 Fifth Avenue in Rockefeller Center, making it the brand&rsquo;s second NYC location. Just in time for holiday shopping, this boutique, designed by Reed Krakoff and the John Hardy team, is set in a prime spot near the iconic Rockefeller Center tree. The space showcases the latest John Hardy collections alongside curated bestsellers from both men&rsquo;s and women&rsquo;s lines. A striking Spear Cuff installation at the store&rsquo;s entrance highlights one of Krakoff's signature designs, with exclusive, limited-edition Spear Collection cuffs in 18K gold featuring colored gemstones available only at this location.

Balenciaga flagship

On September 4th, <a href="https://preview.lofficielusa.com/fashion/balenciaga-sao-paulo-store-iguatemi" target="_blank" rel="noopener">Balenciaga</a> opened a new flagship store on Greene Street in SoHo. This two-story, 900-square-meter store showcases the brand&rsquo;s raw architecture concept, combining modern luxury with an art installation-like ambiance. The design features patinas and demolition-style artistry, echoing the vintage aesthetic of Balenciaga&rsquo;s original Paris atelier. Located in a historic 1908 steel-framed building, the store reflects <a href="https://preview.lofficielusa.com/fashion/balenciaga-2024-couture-show" target="_blank" rel="noopener">Balenciaga&rsquo;s</a> commitment to sustainability with its innovative use of materials and design elements.

LuisaViaRoma NYC

LuisaViaRoma unveiled its New York store at 1 Bond St. on July 22, 2024. This flagship location marks the company&rsquo;s first physical presence outside of Italy, aligning with its global expansion strategy that blends both digital and in-person shopping experiences. The store features a curated selection of luxury ready-to-wear collections for both women and men, along with accessories and jewelry, reflecting LuisaViaRoma&rsquo;s contemporary approach to high-end fashion.
The 11,366 square-foot flagship store features collections from prestigious global brands like <a href="https://www.lofficielusa.com/fashion/boho-style-celebrities-wearing-chloe" target="_blank" rel="noopener">Chlo&eacute;</a>, <a href="https://www.lofficielusa.com/fashion/zendaya-met-gala-2024" target="_blank" rel="noopener">Maison Margiela</a>, <a href="https://www.lofficielusa.com/fashion/birkenstock-jil-sander-fall-winter-2021-collaboration-footwear-styles-sandals" target="_blank" rel="noopener">Jil Sander</a>, and <a href="https://www.lofficielusa.com/fashion/birkenstock-jil-sander-fall-winter-2021-collaboration-footwear-styles-sandals" target="_blank" rel="noopener">Lanvin</a>, alongside renowned New York labels such as Gabriela Hearst, <a href="https://www.lofficielusa.com/fashion/proenza-schouler-hampden-charleston-15th-anniversary" target="_blank" rel="noopener">Proenza Schouler</a>, and <a href="https://www.lofficielusa.com/fashion/helmut-lang-fall-winter-2024-runway-images-nyfw" target="_blank" rel="noopener">Helmut Lang</a>. A private VIP floor at the new location also provides LuisaViaRoma&rsquo;s elite clientele with an exclusive and unparalleled shopping experience.

Nanushka

While longtime fans of the brand and casual shoppers alike are likely aware of the label's iconic storefront at 140 Wooster Street, it's time for NYC shoppers to rejoice&mdash;Nanushka is packing up and moving to a brand-new location at 27 Mercer Street. A small-scale move it may be&mdash;the new boutique is less than a ten-minute walk from the previous one, and still located in Soho&mdash;but the Mercer location promises guests an unparalleled shopping experience, with a new ultra-chic interior space designed by Italian architect Matteo Corbellini of Villa Clea.&nbsp;
Pared-back and minimalistic, but no less stunning, the neutral interior space offers visitors an opportunity to take a few moments of much-needed respite from the electrifying city streets outside the boutique's doors and fully immerse themselves in the breathtaking collections <a href="https://www.lofficielusa.com/fashion/nanushka-vegan-leather-sustainable-fashion" target="_blank" rel="noopener">Nanushka</a> has to offer.&nbsp;
"The black lacquered metal furniture designed by Allina for Lunaa embodies similar principles, offering adaptability and fluidity within the space. Raw metal components are assembled with visible welds that echo the stitching in fabric, creating a cohesive and dynamic design," said the new store's architect, Corbellini. "The fabrics are in constant motion, with their textures and forms continuously evolving to create an environment marked by irregular curves, folds, and ripples. The store celebrates the textiles people wear, with the space itself shaped by the fabric's natural irregularities."
The brand-new Nanushka storefront at 27 Mercer Street officially opens on September 10, 2024, just a few days after the label's first runway presentation at <a href="https://www.lofficielusa.com/fashion/new-york-fashion-week-spring-2025-schedule-designers-shows-what-to-see-do-nyfw" target="_blank" rel="noopener">NYFW</a> in over six years.&nbsp;

RIXO Prince Street location in New York City. Courtesy of RIXO.

After a buzzy RIXO pop-up captured the city's attention all summer long, the British brand has opted to expand its global presence with a new storefront in New York City. Located at the site of the pop-up-turned-boutique, RIXO New York is maintaining its presence at 19 Prince Street in Nolita.&nbsp;
Offering its new Fall/Winter 2024 collections, bridal looks, and exclusive pieces, the NYC location of the ultra-chic label further cements its status as a unique addition to the local fashion community. Celebrating its ten-year anniversary and the brand-new storefront, RIXO has a series of exciting activations, monthly vintage pop-ups, and collaborative events with local boutiques lined up, so fans of the label can expect plenty of hype surrounding the brand as it grows.

Nili Lotan Fall/Winter Men's Campaign. Courtesy of Nili Lotan.

Located just across the street from the flagship Nili Lotan store at 188 Duane Street, down the block from the label's design studio, and a stone's throw from the designer's loft, the opening of the first Nili Lotan menswear-oriented boutique is a major step for the brand. While the womenswear collections for Nili Lotan represent the intersection between undeniable, ultra-chic style and sensibility, the new <a href="https://www.lofficielusa.com/fashion/pharrell-williams-appointed-creative-director-louis-vuitton-menswear-virgil-abloh" target="_blank" rel="noopener">menswear</a> line offers raw, authentic emotion and attitude through clothing meant for everyday wear.
Drawing on easy-going, classic '70s-style NYC rock 'n roll aesthetics&mdash;think <a href="https://www.lofficielusa.com/music/bob-dylan-hedi-slimane-celine-portrait-of-a-performer-photography-series" target="_blank" rel="noopener">Bob Dylan</a>, who also inspired the label's new campaign, and the Rolling Stones&mdash;with a twist of sophistication, the menswear collections also act as an homage to Lotan's life partner, David Broza&mdash;a renowned singer-songwriter and lifelong music lover.&nbsp;
Curated with a specific mid-century aesthetic, the interior features chic brushed-steel garment racks, hand-selected antiques, and an invigorating <a href="https://www.lofficielusa.com/fashion/shop-the-look-sabrina-carpenters-espresso-music-video" target="_blank" rel="noopener">espresso</a> bar.&nbsp;
The brand-new space opens on September 5, 2024, when it will be available for guests to shop new menswear pieces, enjoy the stunning interior space, and wind down with the sounds of lax rock and roll.&nbsp;

Assouline Madison Avenue boutique. Photography by Molly Zacher, courtesy of Assouline.

Calling all book lovers, collectors, and interior design fanatics: Assouline just opened a new storefront in the heart of <a href="https://preview.lofficielusa.com/travel-living/best-head-spas-new-york-city" target="_blank" rel="noopener">New York City</a>. Located at the corner of Madison Avenue and 62nd St, the brand-new venue marks a powerful new step for the luxury publisher. For longtime fans of the publishing house and first-time clientele alike, the chance to browse a physical location with the convenience of just a subway ride or two away makes this new NYC store opening a must-visit. With a full range of Assouline's classic <a href="https://preview.lofficielusa.com/travel-living/best-fashion-art-bookstores-new-york-city" target="_blank" rel="noopener">luxury books</a> and an undeniably chic interior, you'll want to spend hours browsing shelves and marveling at design details. The new Madison Avenue Assouline also features a luxe in-store cafe, reminiscent of the now-viral cafe at the London location. Whether you're stopping in for a quick bite to eat in between shopping trips or would simply jump at the chance to spend an extra moment in the lush, vividly decorated boutique, there's no denying the appeal of a sumptuous pastry or a revitalizing coffee among countless shelves of books.&nbsp;
This latest NYC store opening also marks a conscientious effort by Assouline to expand the brand in new cultural centers around the world, and the luxury publisher also aims to open several additional new locations by the end of 2024, signaling a massive period of growth for the label.&nbsp;

Chanel Hamptons Ephemeral Boutique

Chanel's seasonal boutique in East Hampton, NY, will reopen on May 23rd. In time for Memorial Day, the 2,500-square-foot boutique offers the allure of Parisian style while still maintaining the charm of the Hamptons through its gray-shingled exterior. The interior is separated into two levels, the first for Ready-to-Wear collections, accessories, jewelry, and shoes, while the second floor is reserved for private appointments. Visitors will also be able to purchase Chanel's swimwear and summer collection at the boutique.&nbsp;

Poltrona Frau NYC Flagship. Photo courtesy of Instagram/@poltronafrauofficial.

This May marked the grand opening of Poltrona Frau's flagship store on Madison Avenue.&nbsp; As part of the celebration, the store will also showcase the brand's IMAGINE Collection, a stunning range of furniture and accessories that recently debuted at Milan Design Week. This collection features collaborations with renowned designers like Faye Toogood, Sebastian Herkner, Draga &amp; Aurel, and more. Visitors to the store will have the opportunity to experience the exquisite craftsmanship and innovative design that the Italian furniture brand is renowned for.

This spring, Leica Camera opened a flagship store in New York City&rsquo;s Meatpacking District. The renowned camera maker made sure to curate a space that'll not only allow for a premiere purchasing experience but an awe-worthy immersive experience as well. Within the store's experiential area, a photography hub offers a glimpse into the world of Leica and reinforces the brand's commitment to preserving New York's vibrant arts and culture scene and supporting the forthcoming generation of photographers. The experiential space will also allow guests to view a rotating gallery that showcases emerging talent in photography, with their inaugural exhibit featuring <a href="https://www.elliotterwitt.com/" target="_blank" rel="noopener">Elliott Erwitt</a>. The store has an educational component as well, giving visitors access to the<a href="https://leica-camera.com/en-US/leica-akademie" target="_blank" rel="noopener"> Leica Akademie</a> that offers photography workshops and sessions.

Just in time to kick off New York Fashion Week, <a href="https://www.lofficielusa.com/fashion/chanel-watches-fine-jewelry-boutique-fifth-ave" target="_blank" rel="noopener">Chanel opened its Watches &amp; Fine Jewelry flagship</a> on Fifth Avenue&mdash;the Mecca of shopping in New York. Not only is this the luxury fashion house&rsquo;s first NYC store dedicated to watches and jewelry, but its first in the United States. Designed by architect <a href="https://www.lofficielusa.com/art/peter-marino-architect-chanel-spring-issue-2019" target="_blank" rel="noopener">Peter Marino</a>, the two-story boutique is home to some exclusive High Jewelry offerings, as well as pieces from some of Chanel&rsquo;s most iconic collections. Whether you end up purchasing a few treasures or not, visiting the black and gold jewelry box-inspired boutique is simply a must.&nbsp;

For months, shopping in New York felt a little incomplete because of Gucci's notable absence in SoHo. But in honor of the launch of <a href="https://www.lofficielusa.com/fashion/gucci-ancora-campaign-sabato-de-sarno-spring-summer-2024" target="_blank" rel="noopener">Ancora, Sabato De Sarno&rsquo;s debut collection</a> as creative director, <a href="https://www.lofficielusa.com/fashion/gucci-mens-fall-winter-2024-milan-fashion-week-sabato-de-sarno-debut-collection-photos" target="_blank" rel="noopener">Gucci</a> opens its newly renovated SoHo boutique at 63 Wooster St on February 10. The 10,000 square feet space features a screening room and in-store augmented reality Gucci app to personalize the customer experience, as well as the Gucci Wooster Bookstore which offers titles about contemporary art and photography and a rotating list of out-of-print works.

This February, <a href="https://www.lofficielusa.com/fashion-week/valentino-spring-summer-2024-haute-couture-runway-images" target="_blank" rel="noopener">Valentino</a> finally reopened its doors in SoHo, but with a new address. The Italian fashion house unveiled a new SoHo boutique at 98 Prince St, which features the brand&rsquo;s latest collections, including the Spring/Summer 2024 ready-to-wear collection, the men&rsquo;s <a href="https://www.lofficielusa.com/fashion-week/valentino-mens-spring-summer-2024-show-collection-every-look" target="_blank" rel="noopener">&ldquo;The Narratives&rdquo;</a> collection, and <a href="https://www.lofficielusa.com/fashion/valentino-garavani-design-signatures-red-leopard-print" target="_blank" rel="noopener">Valentino Garavani</a> accessories. True to Valentino fashion, the interior takes inspiration from geometric Art Deco motifs and imperial Roman architecture.&nbsp;

See NYC's Most Exciting Store Openings in 2024

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