Versace Jeans Couture Explores the Transition to Adulthood
The transition from adolescence to adulthood provides a torrent of emotions. For Spring/Summer 2022, Versace Jeans Couture reminiscences on this growth in a poetic campaign.
After celebrating carelessness and youth last summer, Versace Jeans Couture is now plunging into the pivotal period of coming-of-age history. At the dawn of the responsible age, youth still offers a thousand and one ways to experience the field of possibilities.
Parisian director Vincent Catel captures this feeling with his Spring/Summer 2022 campaign film, "Summer Daze," which captures the feeling of a delightfully dizzying summer. The intensity, purity, and unbridled character of emotions echo the eruption of contrasting prints and colors in the collection, with looks that seem to be randomly assembled, reflecting the young protagonists' thirst for life beneath its countless forms.
On the one hand, the women's collection presents romantic and sensual silhouettes, with a contemporary touch. Pleats, floral prints, and pastel colors come to crystallize the prime of life. On the other hand, the men's collection incorporates the influence of American culture with a sporty twist. The silhouettes are meant to be relaxed and influenced by streetwear with their bright colors and other graphic elements. More daring, tropical flowers are juxtaposed with an animal print, channeling the irreverent attitude of Versace Jeans Couture.
