Victoria's Secret Unveils New Plan to Revive Brand

Victoria's Secret was famous for its annual fashion show in which it brought together the most powerful supermodels of the moment and who became known as the "Angels." However, for having such a limited vision of the lingerie market, the brand could not adapt to the new demands that called for a greater diversity of bodies—women no longer recognized themselves in the standard of beauty propagated by the label.

While Rihanna gained notoriety and critical acclaim for her all-inclusive Fenty X Savage runway show, Victoria's Secret faced several controversies, including some involving its former CEO, Leslie Wexner. Now, the brand returns with a new strategy to get back to the spotlight of yesteryear.

The main change is that the "Angels" will be replaced by ambassadors, who will talk about inclusion, diversity, empowerment, and other current and relevant agendas. In addition, the brand will also start supporting organizations that help vulnerable women around the world.

Among the names that will be part of the company's new team, deemed The VS Collective, are Adut Akech, Priyanka Chopra Jonas, Valentina Sampaio, Paloma Elsesser, Megan Rapinoe, Eileen Gu, and Amanda de Cadenet.

“With The VS Collective, we are creating a platform that will build new and deeper relationships with all women. Through a series of collaborations, business partnerships, and cause-related initiatives, we are bringing new dimensions to our brand experience. By combining the energy, creativity, and perspectives of our new partners with our network, we can transform the way we connect with and appear to women," said Martha Pease, director of marketing.