The Russian streetwear designer is the latest to create a collection for the denim pioneer's Red Tag series.

Gosha Rubchinskiy&#39;s post-Soviet streetwear is coming to Diesel. A year after leaving his mark on British heritage with&nbsp;a Burberry collaboration, the designer has signed on to create the next collection for&nbsp;the denim brand&#39;s&nbsp;Red Tag project, contributing to a continued quest to highlight the zeitgeist.

The Fall 2019 collection, entitled Diesel Red Tag x GR-Uniforma, will debut May 9 at the Venice Biennale art festival. Fitting to the surrounding event, Rubchinskiy will not unveil the collection with a traditional runway show, but instead is creating an exclusive art performance. Given his crafty history of nontraditional shows and the business support he has from Comme des Gar&ccedil;ons&#39; Adrian Joffe, it&#39;s sure to be an intriguing blend of the designer&#39;s contemporary Russian streetwear commentary and an over-the-top creative event.

Rubchinskiy marks the third chapter in Diesel&#39;s Red Tag project, following collections from Shayne Oliver and Y-Project&#39;s Glenn Martens. The brand continues to tap some of today&#39;s most buzzworthy names in streetwear, finding guest designers who blend genuine creativity with a penchant for viral aesthetics. The new announcement also comes two weeks after Diesel launched their <a href="https://www.lofficielusa.com/fashion/diesel-wants-you-to-be-a-follower" target="_blank">Be a Follower campaign</a>, which starred Instagram influencers, poking&nbsp;fun at the stereotype of a lazy, underachieving social media generation.

It seems Diesel has truly found success in tapping into the world of streetwear crazes, following campaigns like last year&#39;s knockoff pop-up at Canal Street. While only the art performance will reveal what Rubchinskiy&#39;s vision for the denim brand looks like, he will surely build on this agenda with his graphic basics and social commentary.

Gosha Rubchinskiy is Collaborating with Diesel

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Gosha Rubchinskiy is Collaborating with Diesel

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