Read all about what went down at the semi-annual fashion tradeshow.

This past week, L&rsquo;Officiel USA traveled to the great state of Nevada to attend <a href="https://www.ubmfashion.com/shows/project" target="_blank">Project Las Vegas</a>: UBM Fashion Group&rsquo;s semi-annual fashion tradeshow which has exhibited menswear contemporary and designer collections all under one roof since 2013. However, this go-around was particularly special given the launch of <a href="https://globenewswire.com/news-release/2018/08/03/1547028/0/en/N-OW-at-PROJECT-to-Launch-August-2018-in-Las-Vegas-Highlights-Cultural-Insights-Relevance-and-Style.html" target="_blank">N</a><a href="https://globenewswire.com/news-release/2018/08/03/1547028/0/en/N-OW-at-PROJECT-to-Launch-August-2018-in-Las-Vegas-Highlights-Cultural-Insights-Relevance-and-Style.html" target="_blank">:OW</a>&mdash;an incubator that not only highlights up-and-coming fashion labels but also educates retailers and industry personnel on the unique style and culture of each specific brand.

Alpha Industries.jpg

“Our goal with N:OW is to create a hub that fuses together the DNA of fashion—style, culture, and innovation." —Tommy Fazio, Men’s Fashion Director


Now Section.jpg

Atmosphere 2.jpg

So why care? Well, as the streetwear industry continues to grow globally, initiatives like N:OW are imperative when it comes to creating an interactive and informative space where retailers and brands can come together. After all, everything that has to do with clothes, how we wear them, how we make and sell them ultimately impact our global consumer culture. It&#39;s thanks to events like these that we not only learn from the industry&#39;s past but can also plan for better practices in the future&mdash;and streetwear&#39;s just the beginning. We look forward to seeing what segment of the industry is spotlighted at the next tradeshow.&nbsp;

L'Officiel USA Talks the Future of Streetwear at Project Las Vegas 

L'OFFICIEL HOMMES USA April 2024 - Zayn Malik Cover

L'Officiel USA Talks the Future of Streetwear at Project Las Vegas

Recommended posts for you

Pop culture

Who is Landon Barker?

Pop culture

8 Things You Didn't Know About Ines De Ramon, Brad Pitt's New Girlfriend

Pop culture

13 Things You Didn't Know About Theo James

Beauty

Taylor Swift's Best No Makeup Moments

Film & TV

7 America Ferrera Movies & TV Shows That Prove She Has Always Deserved The Spotlight

Pop culture

The Craziest Trends and Fads from the Early 2010s

Be Well

Say Goodbye to Frizzy Hair With These 9 Anti-Frizz Salon Treatments

Pop culture

A Timeline of Hunter Schafer’s Relationships, Past and Present