<p class="p1">The 110th edition of the men's fashion and lifestyle fair kicks off this week.&nbsp;</p>

<p>This week, a record-high number of visitors are expected to descend on Florence for the latest edition of Pitti Uomo, the renowned fair. While the institution promises new innovation and excitement in the world of men's fashion and lifestyle, this season's edition boasts an especially promising slate of events.</p>
<p>As the campaign tied to Pitti Uomo 110 reflects, this season is themed around the swimming pool. Of course, the image recalls a sense of warm-weather pleasure and joy, but on a deeper level, it's a reflection on identity, desire, and the constant dialogue between past, present, and future—or, in short, the very essence of modern men's fashion.&nbsp;</p>
<p>From Simone Rocha's menswear debut to a special project by Danish brand Sunflower, the calendar is jam-packed with gatherings that have dedicated fashion fans and casual consumers alike excited.</p>
<p>Curious to see what attendees are flocking to in Florence? Follow along as we break down all of the highlights from Pitti Uomo 110.</p>

<h2 style="text-align: center;">Sunflower&nbsp;</h2>

<p>As part of a special project tied to Copenhagen Fashion Week's 20th anniversary, Sunflower presents a show at the <span>Teatro del Maggio Musicale. At the Florentine venue, the label showed a collection that relied on what has elevated it to cult favorite status—simplicity. Models clad in cropped jackets, baggy jeans, and well-tailored suits strode down the runway. Leather, denim, and knitwear were at the center of the collection, elevated beyond basic status by way of an ultra-cool color palette made up of vibrant chartreuse, rusty brown, and silky seafoam, among others.&nbsp;</span></p>
<p><span> Beyond a brilliant showcase of the label's latest designs, the occasion also marks another chapter in the ongoing creative association between Pitti Uomo and Scandinavian brands.&nbsp;</span></p>

<h2 style="text-align: center;">Jiyong Kim</h2>

<p><span>This season, Pitti Uomo welcomes JiyongKim as a guest designer. Over the course of the past few years, JiyongKim has risen to true cult-favorite status among fans of menswear. Renowned for his revolutionary "sunbleaching" technique, many of the label's garments feature uniquely weathered patterns and hues as a result of months-long exposure to the elements. At Pitti Uomo, an installation by the designer sits in a dedicated pavilion, where the intricacies of his techniques are laid bare for passersby to explore.&nbsp;</span><span></span></p>

<h2 style="text-align: center;">Simone Rocha Spring/Summer 2027 Men's</h2>

<p>This season, Irish designer Simone Rocha is expanding on her signature flair with a brand-new menswear line. The label is slated to present the collection on June 18 at the <span>Teatro Della Pergola, a historic opera house in Florence.&nbsp;</span></p>

<h2 style="text-align: center;">Kei Ninomiya for Dover Street Market</h2>

<p>For Pitti Uomo 110, Kei Ninomiya has been selected as a guest designer. At the fair, the designer unveiled his new in-house project with Dover Street Market. The occasion marks the brand's first show-style presentation, set to be unveiled on June 18 at the <span>Sant’Orsola monastery.&nbsp;</span></p>

Pitti Uomo 110 campaign. Courtesy of Pitti Uomo.

See Of All the Highlights From Pitti Uomo 2026

Tags

Recommended posts for you

Men's

See Of All the Highlights From Pitti Uomo 2026

L'Officiel Art

A Guide to Celebrating Juneteenth Through Art, Culture, and Community This Year

Fashion

Anya Taylor-Joy is the Master of Method Dressing

Fashion

Balenciaga Gets Physical With TechWear Wellness Launch

Shopping

Take On World Cup Season With the Ultimate Sporty Chic Wardrobe

Fashion

Into The Wild: Reclaiming the Art of Being Carefree

Fashion

Valentino Translates Its Iconic Handbag Codes Into Statement-Making Eyewear

Fashion

For Sara Beltrán, Jewelry is About the Journey