The Next Generation of Pop Girls Is Here

From her singular, whimsical style to her cathartic pop anthems, if Griff hasn't graced your music or social media feeds yet, it's simply a matter of time. The British singer-songwriter, best known for hits like "Miss Me Too" and "Vertigo" is shaking up the pop world in an entirely new way and has emerged as one of the buzziest singers/musicians to watch for 2024. After touring with stars like Sabrina Carpenter and Taylor Swift, her music has blown up among some of the pop industry's most influential audiences. Griff herself stated Taylor Swift as one of her biggest influences, and has recalled that she became interested in making her own music as a child after stumbling across Fearless after it debuted. 

While some ultra-committed fans fell in love with the 23-year-old singer after stumbling across her tracks on streaming services like Spotify, others first heard her live and watched as she lit up stages across the world. Thanks to highly sought-after spots on the tours of major pop acts and her own blossoming influence, Griff has performed at major arenas, venues, and music festivals. The singer is currently on tour promoting the recent release of her debut album, Vertigo, so if you're curious to see the star perform live, there's no time like the present. 

Rachel Chinouriri first exploded onto the pop scene in 2019 with the release of her debut EP, Mama's Boy, but it wasn't until the past few years that she truly took off. With a bright, bold signature vocal style that is truly all her own and a warm, charismatic stage presence, it was only a matter of finding the right niche for the pop star in the making.

Chinouriri had been releasing music on Soundcloud prior to her record label signing and in her quest to broaden her audience, returned to social media—this time by way of popular platforms like TikTok—to share her songs with the world. The British singer quickly found her audience with legions of young women online, who found her lyricism relatable and her voice utterly enthralling, and from there, her star status only went up. Chinouriri recently took to the stage at the iconic Glastonbury music festival, where she effortlessly captured the attention of audiences new and previously devoted. 

At 25, Chinouriri's music—notable songs include "All I Ever Asked" and "Never Need Me"—has never been more popular, and the star is slated to open for Sabrina Carpenter on her upcoming Short 'N Sweet tour, so if you managed to snag tickets, consider familiarizing yourself with one of the buzziest singers/musicians to watch in 2024. 

While the US has produced many of the last decade's most iconic pop performers, the golden age for British pop stars is coming around the bend once again, as evidenced by Maisie Peters'—one of the most dynamic singers/musicians to watch in 2024—emergence onto the scene. The 24-year-old English singer—known for her striking platinum blonde hair, an ultra-chic sense of style, and the sharp contrast between her soft voice and biting Olivia Rodrigo-esque lyricism—first broke into music in 2016, when she performed on stage for the first time at 15.

With influences like Taylor Swift, Arctic Monkeys, and Florence and The Machine as some of her formative artists, it's no secret how Peters honed her unique, pop-rock sound. Peters has toured with countless major artists, including Taylor Swift, Ed Sheeran, Noah Kahan, and Conan Gray throughout the past few years, and has amassed thousands of loyal fans in self-professed chronically online girls and fellow pop stars alike. 

Grungy, playful, and hypnotic in her style and song, Maude Latour is among the ultimate singers/musicians to watch in 2024 for fans of artists like Marina and the Diamonds, Muna, and Holly Humberstone. Latour—born in Sweden, but raised in New York City, London, and Hong Kong—released her first EP before she graduated high school, and one of her most popular songs to date, "Shoot and Run," was a high school project turned viral hit. The singer has been releasing music since 2018, but experienced her first major breakout in 2020, and headlined her first tour in the spring of 2022, just after graduating from Columbia University.

With dynamic vocals and effortlessly engaging lyrics, Latour evokes the kind of early adulthood chaos reminiscent of some of Lorde's earlier work and has been lauded as a refreshing presence among her contemporaries. Songs like "Cursed Romantics" and "One More Weekend" are guaranteed to worm their way into your brain after just a few streams, and if like us, you can't get Maude Latour's words out of your head, catch her on tour this fall as an opening act for Fletcher. Latour's newest album, Sugar Water, is slated for release August 16, 2024, so there's no time like the present to dive into her complete discography. 

Since opening for Tate McRae on tour and benefitting from several TikTok viral songs, Mimi Webb has emerged as a major force within the pop music space within the past few years. The 24-year-old British singer has noted that music has always been a passion and spent countless hours as a child learning to sing and play the piano. Major influences like Adele and Amy Winehouse illustrate the sense of sheer power behind Webb's voice.

With tracks like "House on Fire," "Dumb Love," and "Ghost of You" as chart-topping works, it's no secret why Webb has dominated the industry since her debut, earning accolades like a nomination for Best New Talent at the 2023 Brit Awards. If you've been on the hunt for catchy, fast-tempo songs to set the soundtrack of your life, opt for Mimi Webb, one of the rising singers/musicians to watch for 2024. 

Although she's been a musician all her life, Blu DeTiger first broke onto the scene in early 2020 after touring with Caroline Polachek as a bassist. Simultaneously, the New York-born musician posted covers of iconic songs by Prince, Megan Thee Stallion, and Janet Jackson on TikTok, which quickly went viral and garnered a massive following, prompting DeTiger to write and debut her own original music.

Influenced heavily by disco, house, and funk music, DeTiger's songs are genre-bending, contemporary tracks that showcase both her unique voice, catchy lyrics, and unbeatable guitar skills. With hit tracks like "Figure It Out" and "Cotton Candy Lemonade," the 26-year-old is paving her own path in the industry, supporting other artists as a bassist and at the same time uplifting her own musical talent.  

Although her sound leans more into traditional alt-indie and folk-pop influences, Allison Ponthier has broken through the noise and captured the Internet's attention with her charismatic on-stage presence, impeccable romantic Western-inspired sense of style, and intimate narrative-style lyrics. The 28-year-old Texas native has become a sensation among LGBTQ fans for her raw, honest interpretation of her queer romantic relationships and her undeniably enthralling sound.

With popular tracks like "Cowboy," "Faking My Own Death," and "Hollywood Forever Cemetary" beloved by fans and music critics alike, the Allison Ponthier takeover is just getting started. 

California-born, New York-based pop singer Sarah Kinsley is exploring the soft, emotional side of pop music with dreamy, upbeat tracks like "We Never Meet Again" and bubblegum-pop songs like "Oh No Darling!". The artist has become synonymous with her trailing soft soprano vocals and dark, fast-paced basslines—a classic musical composition that Kinsley manages to imbue with fresh new energy. 

With Madonna, Fleetwood Mac, Lorde, and classical music influences guiding her songwriting and vocal style, Kinsley has crafted a whimsical, utterly unique sound that has put her on the landscape as one of few singers/musicians to watch in 2024 and has earned her prime slots at mainstream music festivals like Lollapalooza. Ahead of her album release on September 6, 2024, check out Kinsley's current discography to get a sense of her singular sound and style.