Who has never dreamed of sporting a pure luxury coffee cup to replace the classic cardboard cup that everyone already has?

<a href="https://www.lofficielusa.com/fashion/branded-merch-new-symbol-of-luxury-shop-local-trend" target="_blank" rel="noopener">Branded merchandising</a> has never been so popular. Proof of this is with the new Balenciaga Cities campaign and its new lifestyle item, perfect for our daily lifestyle. From its Objects range, the reusable porcelain coffee cup is the new essential <a href="https://www.lofficielusa.com/fashion/kanye-west-yeezy-gap-engineered-by-balenciaga-collaboration-demna" target="_blank" rel="noopener">Balenciaga</a> piece to take with you everywhere, combining style and responsible consumption.
The to-go mug mimics a disposable coffee cup, usually made from paper, cardboard, or plastic, many of which are not fully recyclable or biodegradable&mdash;creating waste worldwide in dangerously high amounts and adding further to the abundance of human waste plaguing the environment. The Balenciaga coffee cup is a reusable cup you'll never throw away (and never want to). Its thermal double wall is ideally designed to keep liquids hot throughout the day, quenching your thirst while also keeping up your caffeine levels.
In addition to its functional and conscious aspect, the item, available in black or white versions, is labeled with the names of different cities. Among them: Bangkok, Beijing, Changsha, Chengdu, Dubai, Florence, Hong Kong, Kuala Lumpur, Kuwait City, Las Vegas, London, Los Angeles, Melbourne, Miami, Milan, New York City, Paris, Rome, Seoul, Shanghai, Singapore, Sydney, Tokyo, Toronto, and Venice. All that remains is to make the right choice.

Cities Porcelain Coffee Mug, Balenciaga, $85. Available on the <a href="https://www.balenciaga.com/en-us/cities-new-york-coffee-cup-black-666275T01011002.html" target="_blank" rel="noopener">balenciaga.com</a> website.

Start Your Morning with a Balenciaga Coffee

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Start Your Morning with a Balenciaga Coffee

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