From lip glosses and blushes to fragrance and skincare, these new August 2025 beauty launches might just inspire you to face the summer heat in style.

When you&rsquo;re obsessed with beauty, the most exhilarating news doesn&rsquo;t come from official announcements. It comes from soft launches and <a href="https://www.lofficielusa.com/beauty/rhode-skin-hailey-bieber-summer-pocket-blush-launch">blink-and-you-miss-it Instagram teases</a>. Maybe it&rsquo;s a blurred-out bottle on a celebrity&rsquo;s vanity or a barely-there swatch from a founder&rsquo;s new routine. Then there&rsquo;s early buzz from TikTok creators and beauty editors, showing off first-look samples before everyone else can even join the waitlist (guilty). If you know, you know. And if you&rsquo;re anything like me&mdash;or my eagle-eyed group chats&mdash;you can spot a new product drop before it&rsquo;s officially confirmed.&nbsp;
And once you&rsquo;ve seen it, you&rsquo;re hooked. You&rsquo;re refreshing your inbox, waiting for that &ldquo;available now&rdquo; email, and counting down the days until a shipping confirmation lands&mdash;then you wait by the door as if it&rsquo;s coming the same day. The moment that box arrives? It&rsquo;s magic.&nbsp;
Sound familiar? I get it. Take it from someone who spent their teenage years watching endless <a href="https://www.lofficielusa.com/beauty/yarn-makeup-trend-look-tutorial">makeup tutorials</a>, reviewing eyeshadow swatches like it was serious business instead of practicing for the SATs. There&rsquo;s nothing quite like peeling open a new, untouched box and admiring the gloss, the pigment, and the formula your skin is about to devour. It&rsquo;s the same feeling as opening a fresh new set of colored pencils as a little kid&mdash;if colored pencils came with peptides, fragrance notes, and a $50 price tag.&nbsp;
But now, with <a href="https://www.lofficielusa.com/fashion/balenciaga-puma-collaboration-shop">buzzy brand collabs</a>, next-gen formulas, and limited drops launching what feels like every five minutes, it&rsquo;s hard to know what&rsquo;s worth the hype. Maybe you&rsquo;ve sworn off all of August 2025&rsquo;s beauty launches together (in which case, I salute you for staying strong), or maybe you&rsquo;re strategically eyeing your cart, wondering if your bank account can realistically handle a couple more so-called sweet treats.&nbsp;
Of course, when, like me, you have a borderline shopping addiction you can&rsquo;t seem to quit, chances are you&rsquo;re losing space in your makeup drawer and <a href="https://www.lofficielusa.com/shopping/lace-slip-skirts-shopping-guide-trend-fendi-dries-van-noten">closets</a>. Maybe your denial about being able to reorganize to make room for new additions is finally catching up to you. So, regardless of whether you can push our credit card limits just a little bit more, there&rsquo;s always that issue. But hey, we&rsquo;re trying to keep it under control in 2025.&nbsp;
The good news is, L'OFFICIEL has spent the last few weeks keeping tabs on the hottest new launches in the beauty world, so you can have an easier time deciding what deserves a spot in your collection.&nbsp;
Ahead, see L&rsquo;OFFICIEL&rsquo;s curated edit of August 2025&rsquo;s beauty launches.

<h2 style="text-align: center;">August 2025 Makeup Launches</h2>

Just last week, Pat McGrath Labs expanded its Blurring Under-Eye Powder range with two new versatile shades: peach (best paired with PML concealer shades 20-29) and amber (best for shades 29-36). The launch coincided with the debut of the brand&rsquo;s latest innovation: the Skin Fetish Sublime Perfection Longwear Blurring Setting Spray.&nbsp;
If you haven&rsquo;t already given any of the older shades of Pat McGrath&rsquo;s Blurring Under-Eye Powder a try, consider this your sign. The formula is featherlight and virtually undetectable, yet truly delivers on its blurring promise. It smooths and brightens the under-eye area without caking, creasing, or settling into fine lines&mdash;and can even double as an all-over setting powder if you&rsquo;re prone to oiliness or want a soft-focus, airbrushed finish. Because it&rsquo;s so finely milled, the best way to apply it without wasting product is with a dense brush, or better yet, a powder puff.&nbsp;&nbsp;
At first glance, an under-eye specific powder may seem like a fad&mdash;or even a marketing gimmick. But after giving this PML powder a try, I&rsquo;ve officially converted; it&rsquo;s the only product that keeps my concealer from creasing, even after a whole night out. That&rsquo;s precisely why PML founder and legendary makeup artist <a href="https://www.lofficielusa.com/beauty/interview-makeup-artist-pat-mcgrath-labs-mother-of-makeup-maison-margiela-beauty">Pat McGrath</a> created it in the first place&mdash;to fill a gap she saw in her own work.&nbsp;
&ldquo;I&rsquo;ve worked on thousands of faces, and no matter the skin tone, age, or makeup style, the under-eye area demands extra care. It's where fatigue and dehydration shows first, and where texture is most delicate and needs extra attention or love,&rdquo; McGrath told L&rsquo;OFFICIEL. 
&ldquo;After years of mixing custom formulas backstage, I wanted to create something revolutionary that would give everyone that filtered, soft-focus effect we achieve on set. The inspiration came from watching how light naturally hits the face&mdash;I wanted to capture and enhance that luminosity. The new Amber and Peach shades expand our color-correcting capabilities even further, allowing for more precise targeting of different undertones and concerns," she shared.&nbsp;
&ldquo;Face powders and under-eye powders may live in the same family, but they don&rsquo;t serve the same purpose,&rdquo; McGrath added. &ldquo;The under-eye area requires a completely different approach than the rest of the face. Traditional face powders are formulated for oil control and coverage, but under the eyes, we need the opposite&mdash;luminosity, hydration, and feather-light texture.&rdquo; 
Pat McGrath Labs Skin Fetish: Sublime Perfection Blurring Under-Eye Powder in Peach and Amber, $35, <a href="https://www.patmcgrath.com/products/under-eye-powder?_pos=1&amp;_sid=bd21bc759&amp;_ss=r" target="_blank" rel="noopener">Pat McGrath Labs</a>&nbsp;

Pat McGrath Labs Skin Fetish: Sublime Perfection Blurring Under-Eye Powder. Photography courtesy of Pat McGrath Labs.

Pat McGrath Labs

Among the most exciting beauty launches this month is m.ph beauty, the debut brand from celebrity makeup artist Mary Phillips. (If the name doesn&rsquo;t ring a bell, her work will: she&rsquo;s the longtime go-to for Hailey Bieber, Kendall Jenner, and Jennifer Lopez, and has also worked with the likes of Kaia Gerber and Dua Lipa).&nbsp;
If you&rsquo;ve scrolled through beauty socials over the past two years, you&rsquo;ve probably come across her <a href="https://www.lofficielusa.com/beauty/underpainting-tiktok-beauty-contour-makeup-trend">signature underpainting technique</a>&mdash;the contour-first method that creates a more natural, sculpted look. Instead of layering contour on top of foundation (or other complexion products, for that matter), the technique flips the order: applying a sculpting base first, then blending it out with foundation using a sponge or brush. It sounds counterintuitive at first. But Phillips and Bieber swear by it for a seamless, skin-like finish. And based on videos from influencers recreating the look, don't knock it 'til you try it.&nbsp;
Now, fans of the underpainting method can recreate the look with one sleek palette. m.ph beauty&rsquo;s Sculpting Palette comes in three shade ranges, each with five creamy formulas designed to correct, contour, and highlight for an everyday lit-from-within glow sans the professional makeup artist fees.&nbsp;
The brand officially launched last week on <a href="http://mphbeauty.com" target="_blank" rel="noopener">mphbeauty.com</a> and <a href="http://sephora.com" target="_blank" rel="noopener">Sephora.com</a>, alongside a lineup of complementary brushes, lip liners, and a pocket-sized tinted lip balm-lipstick hybrid.&nbsp;
 m.ph by Mary Phillips Underpainting Face Highlight &amp; Contour Palette, $64, <a href="https://www.sephora.com/product/underpainting-face-highlight-contour-palette-P516830?skuId=2884864&amp;icid2=products%20grid:p516830:product" target="_blank" rel="noopener">Sephora</a>

m.ph by Mary Phillips Underpainting Face Highlight & Contour Palette. Photography courtesy of m.ph beauty.

m.ph beauty by Mary Phillips

Launched on August 1, the new Double Standard Primer &amp; Mascara Duo from Dibs Beauty is a thoughtful two-in-one designed for lashes that need both lift and drama. As someone with stubbornly straight lashes that rarely hold a curl, I&rsquo;m notoriously picky with mascaras&mdash;and usually default to slim wands like Refy&rsquo;s Lash Sculpt or Glossier&rsquo;s Lash Slick. Needless to say, I didn&rsquo;t expect to love this one as much as I did.&nbsp;
The dual-ended format features a primer on one side and mascara on the other. Unlike many primers that come in stark white (a concept I still can&rsquo;t wrap my head around after a decade of experimenting with makeup), this primer is a deep brown tubing formula that could easily stand alone if you have thinner or lighter lashes&mdash;or if you&rsquo;re going for a softer, natural look. Its slim, tapered wand makes it easy to reach even the tiniest lashes (a huge win for my straight set). It grips well, separates cleanly, and creates definition without feeling heavy.&nbsp;
On the other side, the black mascara uses a thicker bristle wand. Normally, that&rsquo;s a recipe for clumps on my lashes (a struggle I know many of my fellow Asian girls share), but this one pleasantly surprised me with how clean and buildable it turned out to be. It adds noticeable volume and length while still looking soft, and it would layer beautifully for those who already have naturally dense lashes and want extra impact.&nbsp;
Pro tip: let the primer set for 15&ndash;30 seconds before applying the mascara for maximum lift and drama.
Overall, the duo impressed me&mdash;especially as someone who almost never finds a mascara that truly works. It balances separation, lift, and volume in a way that feels versatile for different lash types, all in one convenient package. The only thing that would make it my ultimate dream come true is if it were waterproof. Until then, I&rsquo;ll take comfort in the fact that it doesn&rsquo;t smudge. 
Dibs Beauty Double Standard Primer &amp; Mascara Duo, $31, <a href="https://www.ulta.com/p/double-standard-primer-mascara-duo-pimprod2053808?sku=2643242" target="_blank" rel="noopener">Ulta Beauty</a>

Dibs Beauty Double Standard Primer & Mascara Duo. Photography courtesy of Dibs Beauty.

Dibs Beauty

Laura Mercier has long been synonymous with setting powder: the cult-favorite Translucent Loose Setting Powder has been spotted in the kits of Bella Hadid, Sarah Jessica Parker, and even Meghan Markle. Now, the brand is expanding its setting category with the new Translucent Hydrating Setting Spray in Ultra Blur, designed to lock in makeup while keeping skin hydrated and smooth.&nbsp;
Formulated with hyaluronic acid, ectoin, niacinamide, and white lily extract, the spray hydrates while delivering a soft-focus blurring effect. Unlike many mattifying sprays, it doesn&rsquo;t leave you looking flat or dry; it minimizes pores while maintaining your skin&rsquo;s radiance&mdash;a dream come true for anyone who wants a fresh, lightly dewy base without emphasizing texture. As for the packaging, the continuous nozzle spray is convenient, though worth noting if you tend to overapply facial mists or setting sprays.&nbsp;
The formula is alcohol-free and best suited for oily or combination skin, but even on my drier complexion, it filled in my pores without stripping away my skin prep or natural moisture. That said, those with very sensitive or eczema-prone skin may want to patch-test first; I experienced a mild, fleeting itch on my face and eyelids after application, though it subsided quickly.&nbsp;
Performance-wise, it shines for long nights out: it noticeably helps extend makeup wear and keeps eye makeup from smudging or transferring (not 100 percent, but a huge improvement).
Overall, Ultra Blur is a thoughtful expansion for Laura Mercier&mdash;ideal for anyone who loves the poreless look of their powder sans the creasing and flashback.
Laura Mercier Translucent Hydrating Setting Spray in Ultra Blur, $40, <a href="https://www.ulta.com/p/translucent-hydrating-setting-spray-ultra-blur-pimprod2053824?" target="_blank" rel="noopener">Ulta Beauty</a>

Laura Mercier Translucent Hydrating Setting Spray in Ultra Blur. Photography courtesy of Laura Mercier.

Laura Mercier

Among the buzziest new makeup launches is Tower 28&rsquo;s latest collab with beauty influencer Toni Bravo, the self-proclaimed CEO of blush. Together, they&rsquo;ve dropped two limited-edition shades of the viral GetSet Blur + Set Matte Powder Blush&mdash;the first-of-its-kind dual-action powder that not only delivers bold pigment but also sets the rest of your makeup. The new shades, Sunset Shirley (a warm raspberry) and Downtown Daiquiri (a bright coral), are designed to pop on all skin tones, including deeper complexions.
Unlike other powder blushes that can read chalky or fade fast, this formula packs a punch and stays put. It&rsquo;s especially ideal for oily skin types, offering a matte finish that holds up from morning through humidity-filled nights. Whether layered over a liquid blush or worn solo, it delivers the kind of payoff that lives up to the hype.
Tower 28 GetSet Blur + Set Matte Powder Blush in Sunset Shirley, $22, <a href="https://www.sephora.com/product/getset-blur-set-matte-powder-blush-P514892?" target="_blank" rel="noopener">Sephora</a>

Tower 28 x Toni Bravo GetSet Blur + Set Matte Powder Blush in Sunset Shirley. Photography courtesy of Tower 28.

Tower 28

It&rsquo;s the summer of the fruitiest, juiciest beauty&mdash;starting, of course, with lip products. Kylie Cosmetics just dropped a new Lip Butter Balm in Peach Mango: a sheer coral-pink that smells exactly like your favorite smoothie. It&rsquo;s not just cute&mdash;it smooths lip lines and improves texture over time for that signature Kylie Jenner pout. The clear version even doubles as an overnight lip mask. To celebrate, the brand popped up in NYC this month with Van Leeuwen ice cream in tow&mdash;because what could be more summer than that?
Kylie Cosmetics by Kylie Jenner Lip Butter in Peach Mango, $20, <a href="https://kyliecosmetics.com/products/lip-butter?variant=47729141547250&amp;" target="_blank" rel="noopener">Kylie Cosmetics</a>

Kylie Cosmetics by Kylie Jenner Lip Butter in Peach Mango. Photography courtesy of Kylie Cosmetics

Kylie Cosmetics

Sarah Creal Beauty may be new to the game, but it&rsquo;s already one to watch. Specifically designed for those with mature skin in mind, the brand is rooted in performance-first formulations that feel elegant without trying too hard.&nbsp;&nbsp;
This month, Sarah Creal launched its newest standout: the No Further Questions High Glide Peptide Lip Gloss. Available in four high-shine and two shimmer shades, the formula has a fresh, lightweight feel. It&rsquo;s not sticky (thankfully), which is a welcome change if you&rsquo;re used to glosses that feel heavy or gluey by hour two.&nbsp;
It&rsquo;s infused with peptides, making it a hydrating option that reduces the appearance of lines on the lips. The gloss is also fragrance-free, vegan, and, despite its glossy payoff, feels more like a nourishing lip balm. Even the shimmer shades are subtle, adding dimension without veering into full-on glitter territory. The high-shine shades, on the other hand, are impressively pigmented and glide on with a single swipe.&nbsp;
The one drawback, however, is that the applicator is so soft it almost feels delicate, like it might snap if you&rsquo;re not gentle. While that hasn&rsquo;t happened to me, I definitely find myself applying it with a light hand. That detail doesn&rsquo;t exactly scream luxury, but the rest of the packaging does: the gloss comes in a glass tube with a sleek gold tip that looks and feels high-end.&nbsp;
Overall, it&rsquo;s a thoughtful entry from a rising brand that clearly understands texture, tone, and comfort, and how to bring them together in one swipe. 
Sarah Creal No Further Questions High Glide Peptide Lip Gloss, $40, <a href="https://www.sephora.com/product/sarah-creal-no-further-questions-high-glide-peptide-lip-gloss-P517011?" target="_blank" rel="noopener">Sephora</a>

Sarah Creal No Further Questions High Glide Peptide Lip Gloss. Photography courtesy of Sarah Creal.

Sarah Creal

Danessa Myricks Beauty just dropped the Colorfix Stix&mdash;a cream stick take on the brand&rsquo;s cult-favorite liquid eyeshadow. Available in eight shimmer and metallic duos, these multi-use sticks are designed for eyes, cheeks, and lips, making them perfect for summer travel or low-effort days when you&rsquo;re not in the mood for a full face. The formula is ultra-creamy, long-wearing, and super blendable.
As someone who hit a major slump with eyeshadow (despite once being a serious palette collector), these have genuinely reignited my excitement. They&rsquo;re quick to apply, easy to build, and versatile enough to use as a soft wash or a bold pop&mdash;all without needing a dozen brushes or tons of time.
Danessa Myricks Beauty Colorfix Stix, $38, <a href="https://www.sephora.com/product/P516865" target="_blank" rel="noopener">Sephora</a>

Danessa Myricks Beauty Colorfix Stix. Photography courtesy of Danessa Myricks Beauty.

Danessa Myricks Beauty

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Leave it to MAC to reinvent the lip liner game. The new Lipglazer is a glossy hybrid that delivers the definition of a traditional liner with the comfort and shine of a balm. It glides on effortlessly&mdash;no tugging, no dryness&mdash;yet wears like a long-lasting pigment. The finish is soft, shiny, and surprisingly comfortable, making it perfect for both crisp outlines and all-over color.
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MAC Cosmetics Lipglazer Glossy Liner, $25, <a href="https://www.ulta.com/p/lipglazer-glossy-liner-pimprod2053117?" target="_blank" rel="noopener">Ulta Beauty</a>

MAC Cosmetics Lipglazer Glossy Liner. Photography courtesy of MAC Cosmetics.

MAC Cosmetics

In your search for the perfect lip oil, you&rsquo;ve likely been stung by products that claim to be lip oils but feel more like tinted lip balms&mdash;or worse, thick, sticky glosses. It&rsquo;s infuriating when all you want is that slippery glide with a lightweight feel. The good news? The Clarins Lip Oil isn&rsquo;t one of those posers. It&rsquo;s the real deal: slick, smooth, and actually hydrating.&nbsp;
And what if I told you that you can get two for the price of one? (Your credit card will thank you.) Just this month, Clarins made our dreams come true with new additions to their Canyon Kiss Collection: two Lip Comfort Oils in fresh, summery shades with a fruity fragrance. And when they say &ldquo;comfort,&rdquo; they mean it. Think: a tinted version of Vaseline&rsquo;s tried and true Lip Therapy, but in a more lightweight formula and luxe packaging.&nbsp;
Let&rsquo;s talk shades. Fleeting Dew is a shimmery peachy nude, while Rosy Grace leans with a soft, rosy red finish. Don&rsquo;t let Fleeting Dew&rsquo;s shimmer scare you; it&rsquo;s subtle and gives just the right amount of glow. Both work beautifully on their own or as a topper layered over your favorite lip combo.&nbsp;
Pigment-wise, they sit in that perfect in-between space: not too sheer, not too bold. Still, they&rsquo;re totally buildable, so you can dial it up or down depending on your mood. Either way, these are easily among the most comfortable lip oils on the market (and believe me, I&rsquo;ve tried them all, from Dior to Summer Fridays). The best part? They&rsquo;re ultra-hydrating and won&rsquo;t cling to dry patches. It&rsquo;s the kind of product you&rsquo;ll reach for year-round.&nbsp;
My only qualm with the Canyon Kiss Lip Comfort Oil Duo is that, as someone who gravitates toward cool-toned lips, these shades aren&rsquo;t ones I&rsquo;d typically reach for. But the formula is so good, I&rsquo;m convinced to pick it up in Chocolate or Plum&mdash;maybe even Honey while I&rsquo;m at it.&nbsp; 
Clarins Canyon Kiss Lip Comfort Oil Duo, $60 $30, <a href="https://www.clarinsusa.com/en/canyon-kiss-lip-comfort-oil-duo/80130020.html?" target="_blank" rel="noopener">Clarins USA</a>

Clarins Canyon Kiss Lip Comfort Oil Duo. Photography courtesy of Clarins.

Clarins

If lip gloss and lip stain had a lovechild, it would be Trixie Cosmetics&rsquo; new Soft Serve Hydrating Lip Gloss Stain. And honestly, they nailed the name. It is exactly what it claims to be: a true gloss-stain hybrid that delivers both shine and long-lasting color in one swipe.&nbsp;
The formula is fruity-scented and hydrating, with a texture that feels comfortable and not at all sticky. Truthfully, it feels more like a tint with the appearance of an ultra-pigmented gloss. It&rsquo;s available in four bold shades, each named (and scented) after its corresponding fruit: Strawberry Shortcut (a bright, playful pink); Berry Demure (a deep, rich berry); Make Me Plum (a cool-toned berry); and Sashay, Parfait (a vivit, reddish pink).&nbsp;
Though each retails for $12, you can also grab the <a href="https://trixiecosmetics.com/products/soft-serve-bundle" target="_blank" rel="noopener">full bundle</a> for $35 (instead of $48).&nbsp;
I tried Berry Demure, and it smells exactly like blackberry&mdash;sweet, juicy, and nostalgic. While the color payoff is bold and more intense than I usually go for, it&rsquo;s the kind of product I&rsquo;d reach for on a night out. That said, it&rsquo;s still workable for the natural-lip girlies. Again, a little goes a long way, so you can dab on just a touch for a sheer, bitten-lip effect. But if you&rsquo;re a bold lip girl through and through, this is a dream come true.&nbsp; 
Trixie Cosmetics Soft Serve Hydrating Lip Gloss Stain, $12, <a href="https://trixiecosmetics.com/products/soft-serve?srsltid=AfmBOopAg16nzMLQazelx7RzEKZCV6ih5XiKmnLl4Xue73xR8zkDnvLt" target="_blank" rel="noopener">Trixie Cosmetics</a>

Trixie Cosmetics Soft Serve Hydrating Lip Gloss Stain. Photography courtesy of Trixie Cosmetics.

Trixie Cosmetics

During the sweltering heat, a foundation can feel too heavy, and a concealer too limited. But L&rsquo;Or&eacute;al&rsquo;s new Infallible Skin Ink 2-in-1 Foundation Concealer aims to offer the best of both worlds. The soft matte formula is designed to be weightless on the skin while still delivering long-lasting, high-performance coverage&mdash;blurring imperfections like a concealer and evening skin tone like a foundation. With its humidity-proof finish, it&rsquo;s built for real-life wear in the most unforgiving conditions.
L'Or&eacute;al Infallible Skin Ink 2-in-1 Foundation Concealer, $19, <a href="https://www.ulta.com/p/infallible-skin-ink-2-in-1-foundation-concealer-pimprod2052311?" target="_blank" rel="noopener">Ulta Beauty</a>

L'Oréal Infallible Skin Ink 2-in-1 Foundation Concealer. Photography courtesy of L'Oréal.

L'Oréal

Big news for fans of the iconic NARS Orgasm powder blush: the cream version is finally back. Last year, NARS caused quite a stir in the beauty world when it temporarily pulled its blushes off the shelves to reformulate them without talc. Naturally, fans of the original Orgasm blush panicked; it&rsquo;s a cult-favorite for a reason.&nbsp;
Then came The Multiple: the brand&rsquo;s beloved multi-purpose cream stick suitable for cheeks, eyes, and lips. That, too, quietly disappeared. But as of this week, they&rsquo;re finally back, better than ever, and they&rsquo;ve returned with more than just the classics like Orgasm and Dolce Vita. The new lineup includes a wide 12-shade range, from soft, barely-there baby pinks to ultra-deep berries&mdash;all blendable, buildable, and wearable.&nbsp;
If you&rsquo;re not already familiar with The Multiple, this cream formula is unlike most. It has a drier, powder-like texture, as if NARS figured out how to press a powder blush into a stick. That doesn&rsquo;t mean it&rsquo;s matte, though. It still delivers a soft, subtle glow. That said, it&rsquo;s especially ideal for those with oilier skin, or for anyone who gravitates toward powder blushes but wants a more compact, travel-friendly alternative. 
NARS The Multiple Soft Blur Blush Stick, $40, <a href="https://www.sephora.com/product/nars-the-mulitple-P517845?" target="_blank" rel="noopener">Sephora</a>

NARS The Multiple Soft Blur Blush Stick. Photography courtesy of NARS.

Nars

And we&rsquo;re not done with all the new lippies. TULA Skincare just dropped its latest lip launch earlier this week: the Glaze Plumping Lip Treatments. It&rsquo;s available in three high-shine, ultra-sheer shades: Pink, Maple, and Iced. Lightweight yet plumping, these new glosses lean more hydrating than pigmented. The formula is with peptides and hyaluronic acid, which are powerhouse ingredients that work to deliver a smoothing, long-lasting plump.&nbsp;
TULA Skincare Glaze Plumping Lip Treatment, $18, <a href="https://www.ulta.com/p/glaze-plumping-lip-treatment-pimprod2046128?" target="_blank" rel="noopener">Ulta Beauty</a>

TULA Skincare Glaze Plumping Lip Treatment. Photography courtesy of TULA Skincare.

TULA Skincare

<h2 style="text-align: center;">August 2025 Hair Launches</h2>

Gisou is no stranger to all beauty fanatics. You've likely come across its honey infused lip oil&mdash;or maybe its newer tinted iterations. Or perhaps, if you've spent any time in the haircare world, you've seen the magic of its honey-infused hair oil, which delivers shine, moisture, and bounce to dry, heat-damaged strands. And if you've been following the brand for a while, you've probably caught glimpses of the latest product they've been teasing. Well, the cat's finally out of the bag: the newest product to join Gisou's honey-infused haircare lineup is the Honey Milk 5-in-1 Styling Cream.&nbsp;
Launching on August 22, this styling cream does everything you want a hair product to do&mdash;and more: intense hydration, frizz control, glazed shine, flexible hold, and heat protection. And the face of the campaign? None other than supermodel Rosie Huntington-Whiteley, no less.
<span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">I got a first-hand try at the new cream at a Gisou-sponsored event at The Pierre's Suite Reyad yesterday, and I'll admit, I didn't come in with high expectations. Despite my dry scalp and oily strands (weird combo, I know), my haircare routine is essentially an anti-dandruff shampoo and a Keratin-infused conditioner I've been using since freshman year of college. I should probably care for it better, especially with my balayage every eight to twelve weeks and near-daily blow-drying, but it's surprisingly resilient. As the Suite Reyad stylist said, my hair mostly does what i want it to.&nbsp;<span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">That said, a heat protectant, let alone a styling cream, hasn't been on my radar, even though seeing the wonders they do for others all over socials. But this Gisou styling cream officially has me converted.&nbsp;
<span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">Not only does it offer an ultra-lightweight texture&mdash;it doesn't weigh my hair down, trigger greasiness, or irritate my scalp&mdash;it smells&nbsp;so delicious that adding an extra step to my routine feels exciting instead of tedious. It's smells exactly what it sounds like: a milky honey. In just one use, I noticed an immediate difference in bounce and shine compared to days I style with a heated round brush. Even better, the bounce held through to the next morning&mdash;a frustratingly rare feat for my straight hair. I&rsquo;m genuinely excited to see how much healthier and less heat-damaged my hair looks with consistent use, because there&rsquo;s no way I&rsquo;m giving up everyday styling now.
Gisou Honey Milk 5-in-1 Styling Cream, $29, <a href="https://www.sephora.com/product/honey-milk-5-in-1-styling-cream-P517861?skuId=2903599" target="_blank" rel="noopener">Sephora</a>

Gisou Honey Milk 5-in-1 Styling Cream. Photography courtesy of Gisou.

Gisou

You&rsquo;ve likely seen Shark Beauty&rsquo;s FlexStyle hair styler on socials&mdash;a more affordable alternative to Dyson&rsquo;s viral Airwrap. Now, Shark is expanding its lineup with a new air styling and drying system featuring multiple attachments: meet Shark Glam.
The system comes in two versions: Straight/Wavy and Curly/Coily. Both include a round brush, air straightener, and two 1.25-inch curling barrels. The Straight/Wavy system adds a frizz-fighting attachment to tame flyaways and a concentrator for smooth, precise styling. The Curly/Coily system includes a diffuser for defined curls and a wide-tooth comb to help detangle and shape textured hair.
Designed to help minimize heat damage, Shark Glam is the ultimate all-in-one styling tool for effortless at-home styling and travel-ready convenience.
Shark Beauty Shark Glam&trade; Hot Tool Air Styling &amp; Drying System, $450, <a href="https://www.sephora.com/product/glam-flexstyle-for-straight-to-wavy-hair-in-french-gold-P519274?" target="_blank" rel="noopener">Sephora</a>

Shark Beauty Shark Glam™ Hot Tool Air Styling & Drying System. Photography courtesy of Shark Beauty.

Shark Beauty

The new CHI Flat Iron features 1-inch ceramic plates infused with keratin, allowing it to glide smoothly through strands while reducing frizz and boosting shine. Lightweight yet powerful, it&rsquo;s a game-changer for achieving sleek, polished hair with minimal effort.
CHI 1&rdquo; Keratin-Infused Ceramic Flat Iron, $100, <a href="https://www.ulta.com/p/keratin-infused-1-ceramic-flat-iron-pimprod2053397?sku=2641620" target="_blank" rel="noopener">Ulta Beauty</a>

CHI 1” Keratin-Infused Ceramic Flat Iron. Photography courtesy of CHI.

Launched August 14, the newly reformulated Shu Uemura Izumi Tonic Strengthening Hair Gloss builds on the original treatment to deliver even smoother, stronger, and shinier hair. It&rsquo;s powered by sustainably sourced Japanese rice water and advanced lamellar technology. And it promises to deeply condition, reduce breakage, and leave strands visibly thicker, easier to detangle, and glass-like without weighing hair down.
Shu Uemura Izumi Tonic Strengthening Gloss, $62, <a href="https://www.sephora.com/product/izumi-tonic-strengthening-rice-water-treatment-P475613?" target="_blank" rel="noopener">Sephora</a>

Shu Uemura Izumi Tonic Strengthening Gloss. Photography courtesy of Shu Uemura.

Shu Uemura

Dyson Beauty&rsquo;s Chitosan Multi-Use Styling Spray is an ultra-fine mist designed to refresh and reshape second- or third-day hair without crunchiness. Infused with chitosan from oyster mushrooms and amino acids, it smooths frizz, restores shine, and enhances style memory. Designed for wavy, curly, and coily hair types, it keeps hair soft, bouncy, and effortlessly styled throughout the day.
Dyson Beauty Chitosan Multi-Use Styling Spray, $73, <a href="https://www.sephora.com/product/chitosan-post-style-finishing-hairspray-mist-refresher-P517775?" target="_blank" rel="noopener">Sephora</a>

Dyson Beauty Chitosan Multi-Use Styling Spray. Photography courtesy of Dyson Beauty.

Dyson

<h2 style="text-align: center;">August 2025 Skincare Launches</h2>

Launched on August 11, the Neura&eacute; Harmonie Sleeping Mask marks a new entry from the Sisley Group&rsquo;s laboratories&mdash;two years and more than 40 formulation trials in the making. With a blend of shea butter, gardenia fruit extract, kokum butter, and babassu oil, it promises to restore, balance, and refresh skin overnight.
At first application, the experience feels almost deceptively simple. The texture is very lightweight&mdash;nothing like a typical face mask or even a moisturizer&mdash;and more reminiscent of a pore-perfecting primer than a traditional overnight treatment. It doesn&rsquo;t leave an oily residue, either. Unlike many overnight treatments that coat the skin in a thick, glossy layer, Harmonie all but disappears on contact. Within an hour, though, it begins to settle in, leaving behind a subtle dewiness, even on my naturally dry, eczema-prone skin.&nbsp;
I applied it over my usual toner and Rhode Glazing Milk, nothing else. By morning, I was genuinely surprised. I rarely rave about face masks, let alone overnight sleeping masks; very few have impressed me since I started slugging with Aquaphor weekly. I haven&rsquo;t even used a sheet mask since the COVID quarantine. But Neura&eacute;&rsquo;s Harmonie Sleeping Mask manages to deliver the same plump, radiant effect I love from slugging, minus the overstimulating heaviness or stickiness. Even after just four hours of sleep, my skin looks refreshed, hydrated, and luminous. What surprised me most, though (even more than the fact that I was impressed with a sleeping mask at all), was how much it calmed my redness from clogged pores and environmental stressors. It left my complexion with that elusive post-facial glow.&nbsp;
For me, this is the kind of mask that earns its spot in a rotation: a luxurious, lightweight overnight treatment that feels indulgent without being suffocating. A true skin treat&mdash;and one that, surprisingly, lives up to its promises.
Neura&eacute; The Harmonie Sleeping Mask, $140, <a href="https://www.nordstrom.com/s/harmonie-the-sleeping-mask/8474551?" target="_blank" rel="noopener">Nordstrom</a>

Neuraé The Harmonie Sleeping Mask. Photography courtesy of Neuraé.

Neurae

Cult-favorite skincare brand Paula&rsquo;s Choice has officially expanded its Pro-Collagen line with the new Peptide Firming Eye Serum, designed to target signs of aging while boosting skin elasticity. Formulated with four peptides, it smooths and firms the delicate eye area, leaving it looking refreshed and awake.&nbsp;
The serum comes with a cool metal applicator, perfect for depuffing and adding an instant soothing effect. Even after storing it in my bathroom cabinet, the applicator retains its cooling sensation&mdash;an unexpected but very welcome touch. As for the formula itself, it offers a lightweight, gel-like consistency that works well for both morning and night routines. It&rsquo;s even gentle enough for sensitive skin types.&nbsp;
As someone who wears makeup almost daily, I appreciated how it created a hydrated, firm base for seamless application. By morning, my eyes looked noticeably plump and refreshed, making my concealer glide on effortlessly.&nbsp;
All in all, this eye serum is a versatile addition to any skincare routine: it hydrates, firms, and primes, all while delivering the benefits of Paula&rsquo;s Choice signature peptide technology at an approachable price point. 
Paula&rsquo;s Choice Pro-Collagen Peptide Firming Eye Serum, $40, <a href="https://www.sephora.com/product/pro-collagen-peptide-firming-eye-serum-P517645?skuId=2885168&amp;icid2=products%20grid:p517645:product" target="_blank" rel="noopener">Sephora</a>

Paula’s Choice Pro-Collagen Peptide Firming Eye Serum. Photography courtesy of Paula's Choice.

Paula's Choice

Sweed Beauty, widely known for their popular lash serum, brings the same thoughtful formulation to the Peptide &amp; Ice Hydra Gel Eye Patches. These patches are incredibly refreshing, hydrating, and cooling, making them ideal for depuffing tired eyes.
The jelly-like texture feels soothing on the skin, though it may take a bit of patience to pick up each patch. Infused with vitamin C, peptides, hyaluronic acid, and caffeine, they deliver hydration, help smooth fine lines, and brighten under-eye darkness.
Perfect for a morning pick-me-up or an at-home self-care moment, these eye patches combine immediate cooling relief (a dream through this sweltering summer heat) with long-term skin benefits.
Sweed Beauty Peptice &amp; Ice Hydra Gel Eye Patches, $60, <a href="https://www.nordstrom.com/s/peptide-ice-lift-firm-hydra-gel-eye-patches/8421638?" target="_blank" rel="noopener">Nordstrom</a>&nbsp;

Sweed Beauty Peptice & Ice Hydra Gel Eye Patches. Photography courtesy of Sweed Beauty.

Sweed Beauty

Glow Recipe has long been celebrated for infusing fruit-powered ingredients into skincare. There&rsquo;s no doubt you&rsquo;ve seen their cult-favorite Watermelon line: toner, moisturizer, and Dew Drops. The brand&rsquo;s upcoming August 26 launch, Prickly Pear Peptide Mucin Serum, continues that fruity, skin-loving legacy.&nbsp;
The serum has a thick, snail mucin&ndash;like consistency, but unlike traditional snail mucins, it&rsquo;s vegan, cruelty-free, and formulated for all skin types. Glow Recipe describes it as: &ldquo;All of the stretch, none of the snail.&rdquo; And it truly delivers. Despite its richness, it absorbs nicely into the skin, leaving a subtle, natural glow without feeling oily or sticky.
Packed with prickly pear cactus stem and fruit, the formula strengthens the skin barrier, provides deep hydration, and delivers antioxidant protection. A 3% bioactive peptide blend supports collagen production and improves elasticity&mdash;and for me, the results have been noticeable: skin looks revitalized, rejuvenated, and more plump, with a visible stretch. Bonus points: it&rsquo;s fragrance-free, making it suitable even for sensitive skin.
For anyone who loves a hydrating, plumping serum that blends innovative actives with Glow Recipe&rsquo;s signature fruit-forward ethos, the Prickly Pear Peptide Mucin is one to watch.
Glow Recipe Prickly Pear Peptide Mucin Serum, $32, <a href="https://www.sephora.com/product/glow-recipe-prickly-pear-peptide-hydrating-vegan-mucin-serum-P517868?skuId=2893626&amp;icid2=products%20grid:p517868:product" target="_blank" rel="noopener">Sephora</a>&nbsp;&nbsp;

Glow Recipe Prickly Pear Peptide Mucin Serum. Photography courtesy of Glow Recipe.

Glow Recipe

Launched on August 4, SkinCeuticals&rsquo; new A.G.E. Interrupter Ultra Serum is designed to restore skin elasticity, stimulate collagen production, and help firm the complexion&mdash;making it a thoughtful addition for anyone experiencing volume loss or dullness, including GLP-1 users who may notice the so-called &ldquo;Ozempic face.&rdquo;
The new addition is part of SkinCeuticals&rsquo; A.G.E. line of anti-aging products. This serum targets key signs of aging while supporting a tighter, more lifted appearance. With consistent use, it helps rejuvenate and smooth the skin, leaving it looking healthier and more resilient.
For those looking for a serum that specifically addresses loss of elasticity and sagging, this addition to the A.G.E. line offers both preventative and corrective benefits in one luxe formulation.
SkinCeuticals A.G.E. Interrupter Ultra Serum, $185, <a href="https://bluemercury.com/products/skinceuticals-a-g-e-interrupter-ultra-lifting-serum?" target="_blank" rel="noopener">Bluemercury</a>

SkinCeuticals A.G.E. Interrupter Ultra Serum. Photography courtesy of SkinCeuticals.

SkinCeuticals

Elizabeth Arden's Hyaluronic Acid + Peptides Ceramide Hydra-Plumping Water Cream is a lightweight, hydrating moisturizer designed to deliver both immediate and long-lasting moisture. Infused with 5D Hyaluronic Acid technology, it combines five different types and molecular weights of hyaluronic acid to penetrate multiple layers of the skin for optimal hydration.
The formula also includes phytoceramides, which replenish and strengthen the skin&rsquo;s moisture barrier, and exosomes, which support collagen and protein synthesis. Over 16,000 peptides help boost the natural synthesis of collagen, promoting firmer, more youthful-looking skin with a radiant bounce.
Its texture is reminiscent of Tatcha&rsquo;s Water Cream, offering a fresh, gel-like feel that&rsquo;s perfect for summer or those with oily skin, but with a slightly more luminous glow. Lightweight yet deeply hydrating, this cream balances moisture, plumping, and radiance in one luxe formula&mdash;ideal for anyone looking to keep skin soft, supple, and visibly firm.
Elizabeth Arden Hyaluronic Acid + Peptides Ceramide Hydra-Plumping Water Cream, $103, <a href="https://www.ulta.com/p/hyaluronic-acid-peptides-ceramide-hydra-plumping-water-cream-pimprod2053052?" target="_blank" rel="noopener">Ulta Beauty</a>

Elizabeth Arden Hyaluronic Acid + Peptides Ceramide Hydra-Plumping Water Cream. Photography courtesy of Elizabeth Arden.

Elizabeth Arden

Savor Beauty&rsquo;s Wild Strawberry Multi-Acid Peel is a gentle yet effective at-home exfoliant that combines wild strawberry puree, lactic acid, and gluconic acid to refresh and clarify the skin. This AHA + PHA treatment is designed to unclog pores, smooth texture, and brighten dull complexions&mdash;making it ideal for anyone looking to elevate their home facial routine.
The peel has a lightly exfoliating formula that preps the skin perfectly for extractions or subsequent treatments, such as masks or serums, without stripping moisture. Simply leave it on for 3&ndash;5 minutes, then continue with your at-home facial steps. The strawberry scent, reminiscent of a sweet jam, makes the experience feel indulgent and fun.
As someone with an irrational fear of exfoliants (blame that one nightmare of a chemical peel before my junior prom), I was initially skeptical. But even with its AHA + PHA-packed formula, it&rsquo;s gentle enough to smooth my skin texture, reduce the appearance of my pesky, stubborn sebaceous filaments, and brighten dull skin from all that sunbathing and Manhattan pollution. It&rsquo;s a thoughtful addition for anyone seeking at-home exfoliation&mdash;with the added bonus of a little sensory delight.
Savor Beauty Wild Strawberry Multi-Acid Peel, $80, <a href="https://www.savorbeauty.com/products/wild-strawberry-fruit-acid-peel?" target="_blank" rel="noopener">Savor Beauty</a>

Savor Beauty Wild Strawberry Multi-Acid Peel. Photography courtesy of Savor Beauty.

Savor Beauty

Cult-favorite Korean beauty brand Beauty of Joseon has finally landed at Sephora this month, bringing with it an exciting new launch. Say hello to Day Dew Sunscreen, a lightweight, silicone-free formula that offers SPF 50 protection without the dreaded white cast.
This cruelty-free, non-comedogenic sunscreen glides smoothly with a dewy finish, making it an excellent base under makeup. Early Sephora shoppers are already raving about how it truly lives up to its no-white-cast claim&mdash;something many other brands promise but don&rsquo;t always deliver. One longtime sunscreen hunter even calls it their holy grail.
While many users with sensitive skin, including those with rosacea and eczema, appreciate its gentle formula, a few have noted that it can feel a bit greasy after a couple of hours. So if you have oily skin, this might not be your ideal match.
Beauty of Joseon Day Dew&nbsp;Sunscreen SPF 50, $18, <a href="https://www.sephora.com/product/day-dew-sunscreen-exclusive-50ml-P517678?" target="_blank" rel="noopener">Sephora</a>

Beauty of Joseon Day Dew Sunscreen. Photography courtesy of Beauty of Joseon.

Beauty of Joseon

I first tried my cousin&rsquo;s Laneige Lip Mask in the original Berry scent when I was 16 (yes, I was already deep into my beauty obsession then). I slathered on a thick layer before bed, and by morning, I was amazed. My lips felt incredibly smooth, and many of the lines have vanished. As someone with eczema, I&rsquo;ve struggled with dryness and cracked lips for as long as I can remember. But this mask is truly one of the very few products, aside from <a href="https://www.lofficielusa.com/beauty/slugging-k-beauty-trend-skincare">Aquaphor&rsquo;s Healing Ointment</a> and <a href="https://www.lofficielusa.com/beauty/rhode-cinnamon-roll-peptide-lip-tint-launch">Rhode&rsquo;s Peptide Lip Treatment</a>, that actually keeps the flaking and irritation at bay.&nbsp;
You&rsquo;ve probably seen the Laneige Lip Mask all over social media. Or maybe you&rsquo;ve spotted it in a friend&rsquo;s skincare stash. Either way, it&rsquo;s gone viral for all the reasons I just mentioned and more. Naturally, Laneige has since expanded the line with seemingly countless scents since I first tried it eight years ago (at the time, they only had it in Berry and Vanilla). The latest? Rainbow Sherbet, a limited-edition collab with none other than Baskin Robbins. It&rsquo;s their fruitiest scent yet, though never overpowering. It&rsquo;s quite timely, I might add&mdash;fruit-infused beauty is all the rage this year. 
Laneige x Baskin Robbins Lip Sleeping Mask in Rainbow Sherbet, $25, <a href="https://www.sephora.com/product/lip-sleeping-mask-P420652?" target="_blank" rel="noopener">Sephora</a>

Laneige Lip Sleeming Mask in Baskin Robbins Rainbow Sherbet. Photography courtesy of Laneige.

Laneige

Fresh&rsquo;s Black Tea Advanced Age Renewal Serum leans into hydration and firmness with a formula designed especially for mature or dry skin types. It&rsquo;s packed with niacinamide to refine pores and even out skin tone, plus hyaluronic acid to help smooth, plump, and visibly tighten. The texture is milky and rich, more akin to a nighttime treatment than a lightweight daytime serum, making it well-suited for deeper, end-of-day replenishment.
Free of parabens and sulfates, the formula delivers noticeable results in terms of fine lines and elasticity. Still, it has a distinct scent that may not be ideal for those who prefer fragrance-free skincare. But for anyone looking for a creamy, deeply hydrating serum that delivers visible benefits, especially on mature skin, this one holds its own.
Fresh Black Tea Renewal Serum, $82, <a href="https://www.sephora.com/product/fresh-black-tea-serum-P517866?" target="_blank" rel="noopener">Sephora</a>

Fresh Black Tea Renewal Serum. Photography courtesy of Fresh.

Fresh

Albion Garden, the Japanese luxury skincare house with over 65 years of formulation expertise, has just introduced Authentique, its most advanced line to date. The five-piece range blends high-performance actives with cellular-level technology and the sensorial elegance typical of Japanese skincare. Among the launches is the Authentique Essence Lotion, a lightweight hydrator designed to optimize water retention and reinforce the skin barrier, particularly ideal for dehydrated or stressed skin.
It&rsquo;s not a standalone powerhouse. Rather, the lotion is best understood as a strategic support step. It preps the skin to better absorb whatever comes next in your regimen, making it a sensorial, luxe addition for those already invested in multi-step routines. With a silky texture that absorbs quickly, it&rsquo;s a quiet overachiever, enhancing the overall efficacy of your skincare without demanding the spotlight.
Albion Garden AUTHENTIQUE The Essence Lotion, $200, <a href="https://www.nordstrom.com/s/authentique-the-essence-lotion/8486559?" target="_blank" rel="noopener">Nordstrom</a>

Albion Garden AUTHENTIQUE The Essence Lotion. Photography courtesy of Albion Garden.

Albion Garden

In May, British creative director Samuel Cheney and Irish fashion photographer Aaron Hurley launched their own skincare brand, Zure Solaris. Built with post-sun rituals in mind, the brand arrived just in time for summer with formulas designed to replenish and protect skin after UV exposure.
One standout from the collection is the Cooling Infusion, a featherlight essence that hydrates, calms, and helps reinforce the skin barrier after a long day in the sun. It feels like water going on, but leaves behind a soft, glassy sheen that makes skin look instantly more refreshed.
Zure Solaris Cooling Infusion, $88, <a href="https://zuresolaris.com/products/cooling-infusion?" target="_blank" rel="noopener">Zure Solaris</a>

Zure Solrais Cooling Infusion. Photography courtesy of Zure Solaris.

Zure Solaris

Just this month, Clarins re-launched its top-rated Total Eye Lift eye cream, now reformulated with a retinol-alternative technology designed to target fine lines and wrinkles, including <a href="https://www.lofficielusa.com/beauty/eye-creams-for-crows-feet-augustinus-bader-estee-lauder-sisley">crow&rsquo;s feet</a>. It might not be a true eye lift in a bottle (but let&rsquo;s face it, what is?), but longtime users say it does a great job of refreshing and smoothing out the eye area. So now that it supposedly offers a retinol-like ingredient, organic harungana extract, it'll be even better at targeting wrinkles than ever before.&nbsp;
Truthfully, I&rsquo;m not exactly the target audience&mdash;I&rsquo;m in my early 20s, and, as an Asian woman, I haven&rsquo;t seen many wrinkles crop up just yet. Still, after just two uses, I noticed my dark, sleep-deprived under-eyes looking visibly brighter and more awake. I was pleasantly surprised by that, actually. If I&rsquo;m being honest, I&rsquo;ve tried my fair share of so-called &ldquo;brightening&rdquo; formulas, including the cult-favorite La Mer, but none of them were quite life-changing for my dark under-eyes.&nbsp;
The bottle itself is surprisingly lightweight, which makes it ideal for travel. And while I haven&rsquo;t always been an eye cream believer, this one may have finally converted me. It&rsquo;s officially earned a spot on my permanent packing list, wherever my next trip takes me. 
Clarins New Total Eye Lift Firming &amp; Smoothing Eye Cream, $92, <a href="https://www.sephora.com/product/clarins-total-eye-lift-P462666?" target="_blank" rel="noopener">Sephora</a>

Clarins New Total Eye Lift Firming & Smoothing Eye Cream. Photography courtesy of Clarins.

Just as you religiously care for your face and body to protect against sun damage, your lips deserve the same attention. After all, lip care is skin care. If you&rsquo;re in the market for a treatment with just the right amount of sun protection, consider Image Skincare&rsquo;s Daily Prevention Nourishing Lip Balm. With SPF 30, it&rsquo;s an easy way to keep your lips shielded from sun damage, especially as the UV index reaches its peak.
This balm is especially great for daily reapplication. It goes on sheer and smooth, no white cast in sight, and the formula skips out on parabens, phthalates, and artificial fragrance. That makes it a good pick for anyone with sensitive skin or who just wants to keep their routine clean.
The best part? It does more than just protect. Packed with skin-conditioning ingredients like chamomile, vitamin E, and ginger root, it hydrates without feeling waxy. It&rsquo;s a simple, thoughtful option for those who want their lip balm to work a little harder&mdash;especially during sunny months when SPF often gets overlooked.
Image Skincare Daily Prevention Nourishing Lip Balm SPF 30, $29, <a href="https://imageskincare.com/products/daily-prevention-nourishing-lip-balm-spf-30" target="_blank" rel="noopener">Image Skincare</a>

Image Skincare Daily Prevention Nourishing Lip Balm SPF 30. Photography courtesy of Image Skincare.

Image Skincare

But skincare doesn&rsquo;t always have to break the bank. Luckily, Neutrogena is coming out with a newly reformulated addition to its Collagen Bank line on August 4. Meet the new and improved Reviving Eye Gel Cream, a lightweight, summer-friendly eye cream designed to support skin&rsquo;s natural collagen production in an otherwise delicate area. The result? Brighter, plumper under eyes.&nbsp;
The updated formula includes niacinamide to help improve tone and radiance, along with Neutrogena&rsquo;s patented micro-peptide technology, engineered to be twice as small as leading anti-aging peptides, allowing it to penetrate deeper into the skin. It&rsquo;s ophthalmologist-tested and fragrance-free, making it suitable for daily use on sensitive skin. The bonus: it layers easily under makeup.
Loyalists to the original formula have praised the Collagen Bank Eye Gel Cream for alleviating sleep-deprived or dull under-eyes. If you're in the market for an affordable yet effective boost, this one's a no-brainer.
Neutrogena Collagen Bank Reviving Eye Gel Cream, $26 $19.50, <a href="https://www.ulta.com/p/collagen-bank-reviving-eye-cream-pimprod2052754?sku=2642386" target="_blank" rel="noopener">Ulta Beauty</a>

Neutrogena Collagen Bank Reviving Eye Gel Cream. Photography courtesy of Neutrogena.

Neutrogena

<h2 style="text-align: center;">August 2025 Fragrance Launches</h2>

Launched on August 7, Rare Beauty&rsquo;s debut perfume marks the brand&rsquo;s first step into fragrance after conquering makeup and, more recently, skincare. And true to Selena Gomez&rsquo;s ethos, it&rsquo;s approachable, warm, and effortlessly wearable.&nbsp;
The scent itself leans into a cozy vanilla-caramel base, lifted with subtle notes of ginger and sandalwood. It&rsquo;s fresh and light, making it perfect for those who gravitate towards everyday fragrances that don&rsquo;t overwhelm or feel heavy. If, like me, you&rsquo;re a fan of Burberry Goddess&rsquo;s addicting sweetness, there&rsquo;s no doubt you&rsquo;ll like Rare&rsquo;s debut perfume. Think of it as Burberry Goddess&rsquo;s approachable cousin: similarly sweet but with a slightly spicier kick that makes it feel more modern.&nbsp;
Pricing is refreshingly accessible: $30 for a 10mL and $75 for the 50mL. Even better, Sephora is offering a <a href="https://www.sephora.com/product/mini-rare-eau-de-parfum-set-P517167?country_switch=us&amp;lang=en&amp;skuId=2888519&amp;om_mmc=ppc-GG_17862731482_145018770928_pla-421398273995_2888519_612880517911_9067609_c&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=17862731482&amp;gbraid=0AAAAADnIXb32C3YxjQj4PVuRmMxqtZsQf&amp;gclid=Cj0KCQjwnovFBhDnARIsAO4V7mDE3nPQT3NvNPGXOLi6QFMwBEd4stqp1XvjWfWoaqNNNEAwOM8_BLUaAn83EALw_wcB" target="_blank" rel="noopener">value set</a>&mdash;$35 for a 10mL travel spray plus a 5mL mini, a $45 value&mdash;that&rsquo;s ideal for testing or tossing in your bag if you&rsquo;re already hooked.
Overall, Rare Beauty&rsquo;s first fragrance feels like an extension of what the brand already does so well: delivering products that are easy to love, approachable in price, and versatile for everyday use. If you&rsquo;re looking for a warm, fresh, not-too-sweet scent that wears beautifully from day to night, this one&rsquo;s worth the spritz.
Rare Beauty Rare Eau de Parfum, $75, <a href="https://www.sephora.com/product/rare-eau-de-parfum-P517178?" target="_blank" rel="noopener">Sephora</a>&nbsp;

Rare Beauty Rare Eau de Parfum. Photography courtesy of Rare Beauty.

Rare Beauty

Byredo Alto Astral is a luxe designer fragrance crafted by longtime Byredo perfumer J&eacute;rome Epinette. It opens with fresh, aquatic notes of coconut water and jasmine, balanced by the crispness of aldehydes, before settling into a warm, comforting base of sandalwood, cashmere, and salted amber.
The scent is sophisticated and versatile, offering a unique balance of freshness and warmth. Much like the rest of Byredo&rsquo;s fragrances, Alto Astral delivers on the longevity: most wearers can expect six to eight hours of noticeable scent, with some experiencing traces even after 10 hours, depending on individual skin chemistry.
For those seeking a high-end, multi-dimensional fragrance that blends airy brightness with cozy depth, Byredo Alto Astral delivers a refined and memorable olfactory experience.
Byredo Alto Astral Eau de Parfum, $330, <a href="https://www.nordstrom.com/s/byredo-alto-astral-eau-de-parfum-nordstrom-exclusive/8444006?" target="_blank" rel="noopener">Nordstrom</a>&nbsp;

Byredo Alto Astral Eau de Parfum. Photography courtesy of Byredo.

Byredo

Launched just last week, Eternal Roots is the fourth fragrance in <a href="https://www.lofficielusa.com/beauty/bella-hadid-orebella-fragrance-launch-eternal-roots">Bella Hadid&rsquo;s Orebella perfume brand</a> and her first new addition in nearly a year. This bi-phase skin parfum requires a shake before use, blending fragrance and moisturizing ingredients for a dual-purpose treat that hydrates the skin while leaving a long-lasting scent.
Eternal Roots is a woody, lychee-fruity fragrance that wears beautifully on the skin. True to the Orebella line, a little goes a long way, making it ideal for those who enjoy a subtle but enduring scent. The bonus? It even leaves a soft, radiant glow on your body. Beyond fragrance, the skin parfum format ensures the product doubles as a nourishing body treat, leaving skin feeling soft and moisturized.
Orebella Skin Parfum in Eternal Roots, $100, <a href="https://www.ulta.com/p/eternal-roots-parfum-pimprod2053934?sku=2638392" target="_blank" rel="noopener">Ulta Beauty</a>

Orebella by Bella Hadid. Photography courtesy of Orebella.

Orebella

Loewe&rsquo;s newest scent, Casa de Campo, is a quiet tribute to one of Madrid&rsquo;s most expansive green spaces&mdash;a former royal hunting ground turned public park. As the latest addition to the Un Paseo Por Madrid collection, the fragrance is designed to conjure the feeling of a slow walk through tree-lined paths, surrounded by violet blooms, soft grasses, and warm afternoon light. It leans floral and woody, with layers of sandalwood and musk grounded by Loewe&rsquo;s signature accord&mdash;an earthy note drawn from the Spanish rockrose.
The Un Paseo Por Madrid series is less about a place as a postcard and more about mood and memory. In Casa de Campo, violet isn&rsquo;t sweet or powdery, but more herbaceous, like something carried on the breeze. The woodiness from sandalwood gives it a creamy depth, while the musk keeps things soft and grounded. The Loewe Accord adds a distinct touch&mdash;resinous and slightly wild, like crushed stems or distant smoke&mdash;giving the scent its sense of rootedness in the landscape.
True to the line&rsquo;s design ethos, the packaging balances elegance with restraint. The frosted glass bottle, topped with a veined marble cap, gestures toward both botanical delicacy and architectural weight. Casa de Campo isn&rsquo;t trying to overpower; it&rsquo;s meditative, quiet, and nostalgic&mdash;a scent that feels like it&rsquo;s been there all along, just waiting to be noticed.
Loewe Un Paseo por Madrid Casa de Campo Eau de Parfum, $355, <a href="https://www.bergdorfgoodman.com/p/loewe-un-paseo-por-madrid-casa-de-campo-eau-de-parfum-3-4-oz-prod192610091?" target="_blank" rel="noopener">Bergdorf Goodman</a>

Loewe Un Paseo por Madrid Casa de Campo Eau de Parfum. Photography courtesy of Loewe.

Loewe

Coach&rsquo;s latest fragrance, Coach Gold, introduces a new level of intensity to the brand&rsquo;s scent lineup, blending warm and gourmand notes with a polished finish. Created by master perfumer Louise Turner, the eau de parfum opens with a burst of pink peppercorn and apple, leading into a floral heart of almond blossom and rose water. But it&rsquo;s the base&mdash;anchored in vanilla, amber-like Ambrofix&trade;, and cedarwood&mdash;that gives the fragrance its staying power and soft, radiant warmth.
Unlike many fruity-floral fragrances that lean overly sweet, Coach Gold balances brightness with a creamy depth, making it feel a little more grown-up. The almond blossom lends a subtly milky undertone that softens the sharper top notes, while the cedarwood adds a grounding touch. The result is a scent that feels both familiar and distinctive&mdash;modern without chasing trends, and bold without being overpowering.
The bottle, fully coated in metallic gold lacquer, carries the brand&rsquo;s signature Horse and Carriage emblem and a nod to its fashion roots with a hanging &ldquo;C&rdquo; charm. It&rsquo;s visually striking, but the real shift here is the more concentrated formulation, which sets it apart from previous Coach perfumes. 
Coach Gold Parfum Spray, $98-130, <a href="https://www.macys.com/shop/product/coach-gold-parfum-fragrance-collection?ID=20639043" target="_blank" rel="noopener">Macy's</a>

Coach Gold Parfum Spray. Photography courtesy of Coach.

Coach

Just one spritz of Kindred by Alice Panikian goes a long way&mdash;this is the kind of fragrance that lingers all day, even clinging softly to your clothes. Designed with clean, non-disruptive ingredients like Bulgarian rose absolute, lemon oil, orange oil, patchouli, sandalwood, and vanilla absolute, it&rsquo;s especially thoughtful for those sensitive to allergens or hormone disruptors, like Panikian herself, who lives with endometriosis.&nbsp;
The scent opens with juicy citrus and black cherry notes that mingle with soft, natural Bulgarian rose. As it settles, it warms into a floral-woody blend with a subtle gourmand touch, thanks to creamy sandalwood and vanilla. Kindred was developed in collaboration with Generation by Osmo&mdash;the first AI-powered fragrance house&mdash;under the guidance of renowned French perfumer Christophe Laudamiel, and led by Panikian. 
Kindred by Alice Panikian x Generation by Osmo, $65, <a href="https://smellkindred.com/" target="_blank" rel="noopener">Smell Kindred</a>

Kindred by Alice Panikian x Generation by Osmo. Photography courtesy of Kindred by Alice Panikian.

Kindred by Alice Panikian

Fendi&rsquo;s new fragrance, Eaux d&rsquo;Artifice, marks the brand&rsquo;s centennial with a scent that blends heritage and imagination. Anchored in the Roman identity that defines the house, the perfume draws inspiration from Delfina Delettrez Fendi&rsquo;s view of the Trevi Fountain at night&mdash;a personal yet theatrical starting point. The result is a mineral-aquatic scent layered with musk and juniper, meant to evoke the glimmer of coins in water and the mystery of Rome after dark.
Much like the rest of Fendi&rsquo;s fragrance collection, Eaux d&rsquo;Artifice is more narrative than novelty. It doesn&rsquo;t rely on trends, but instead leans into atmosphere and symbolism. The mineral notes bring a cool, stony texture, while the juniper adds a fresh, resinous edge. Soft musk smooths it all out, lending a skin-like finish. The overall effect is moody and elegant&mdash;more jewelry than perfume, in Delfina&rsquo;s words, meant to be worn close and speak subtly.
As the latest chapter in a fragrance line dedicated to Fendi&rsquo;s family matriarchs and muses, Eaux d&rsquo;Artifice adds depth to a growing olfactory archive. It isn&rsquo;t flashy, but deliberate&mdash;a scent that reflects the Maison&rsquo;s roots in craftsmanship and its quiet boldness. 
Fendi Eaux d'Artifice, $330, <a href="https://www.fendi.com/us-en/fragrances/eaux-d-artifice-100ml-eau-de-parfum-fpf009ay10f1per?srsltid=AfmBOorwHk0TNxFvh5QqXbhkHqlJAhGBgipu5Es3Vr8kqg_woghdBohD" target="_blank" rel="noopener">Fendi</a>

Fendi Eaux d'Artifice. Photography courtesy of Fendi.

Fendi

Sol de Janeiro has gone viral for more than just its cult-favorite Brazilian Bum Bum Cream&mdash;the brand&rsquo;s warm, vanilla-salted caramel fragrance profile has become instantly recognizable. And at its price point, it&rsquo;s hard to beat. The newest addition? Sundays in Rio, a limited-edition perfume mist that officially hits shelves this Friday.
Inspired by the vibrant energy of a Brazilian weekend, Sundays in Rio is meant to capture the joy of caipirinhas, endless dancing, and that unmistakable sense of aconchego&mdash;a Portuguese word describing comfort, connection, and warmth. It&rsquo;s a floral gourmand that manages to feel both uplifting and grounding, opening with a zing of pink pepper and pear before softening into a creamy blend of vanilla and amber musk.
Perfumer Ugo Charron, who created the scent, says the goal was to bottle the sensation of touch: &ldquo;My synesthetic approach and the cozy, Brazilian spirit of aconchego led me on a journey to bottle the sensation of touch. Blending velvety notes with warm vanilla and the tingling pulse of pink pepper creates a sensorial scent that's deeply comforting.&rdquo;
Whether you're a longtime Sol de Janeiro fan or just fragrance-curious, this one&rsquo;s worth a spot on your summer shelf, most especially if you prefer a softer, more natural musk over something overly intense or cloying. 
Sol de Janeiro Sundays in Rio Perfume Mist, $26, <a href="https://www.sephora.com/product/fall-le-mist-sundays-in-rio-P517914" target="_blank" rel="noopener">Sephora</a>

Sol de Janeiro Sundays in Rio Perfume Mist. Photography courtesy of Sol de Janeiro.

Sol de Janeiro

Jo Malone&rsquo;s new Raspberry Ripple breaks from the brand&rsquo;s usual understated, grown-up florals for something more playful and sweet-toothed. Recently launched as a Nordstrom exclusive, the limited-edition fragrance leans into summer nostalgia, drawing on raspberry ripple ice cream for inspiration. The result is a juicy, red berry-forward scent softened by white musk&mdash;more lighthearted than the brand&rsquo;s typical offerings, but still elevated enough to feel intentional rather than juvenile.
Unlike Jo Malone&rsquo;s usual fare, which often skews minimalist or classically refined, Raspberry Ripple feels younger, brighter, and less buttoned-up. There&rsquo;s a tartness from the redcurrant that keeps the sweetness in check, and the dry down has a skin-like softness that wears well on warmer days. It&rsquo;s the kind of scent that pairs easily with cotton sundresses and late afternoon park hangs.
Fans of fragrance layering may appreciate how easily Raspberry Ripple slots into a routine&mdash;it plays nicely with woods, citruses, and even soft florals to round out its fruit-forward opening. But it also stands on its own as a mood: fresh, flirty, and fleeting, much like summer itself.
Jo Malone Raspberry Ripple Cologne, $90-168, <a href="https://www.nordstrom.com/s/raspberry-ripple-cologne-nordstrom-exclusive/8355597?" target="_blank" rel="noopener">Nordstrom</a>

Jo Malone Raspberry Ripple Cologne. Photography courtesy of Nordstrom.

Jo Malone

Harlem Perfume Co.&rsquo;s new Golden Muse Eau de Parfum is a soft, sunlit take on a tropical scent, blending creamy coconut, sea salt, and Tahitian monoi for a fragrance that feels like vacation skin. It&rsquo;s fresh, subtly sweet, and lingers for hours without overwhelming&mdash;perfect for those who want something summery but not too loud. As with all Harlem Perfume Co. creations, it&rsquo;s cruelty-free, making it a feel-good pick as much as a feel-good wear.
Harlem Perfume Co. Golden Muse Eau de Parfum, $140, <a href="https://www.sephora.com/product/golden-muse-eau-de-parfum-P517230?" target="_blank" rel="noopener">Sephora</a>

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