Lakme is the hottest new viral beauty brand and isn't showing any signs of going anywhere. You&rsquo;ll have to try them for yourself to see what TikTok is raving about.

In recent months, several <a href="https://www.lofficielusa.com/beauty/k-beauty-cushion-compacts-for-smooth-breathable-skin" target="_blank" rel="noopener">international</a> brands have been making waves on <a href="https://www.lofficielusa.com/beauty/self-love-influencers-instagram" target="_blank" rel="noopener">social media</a>. Foremost amongst these newcomers is Lakme Beauty, an India-based beauty company that has been a staple in the country for decades. With a wide range of products to suit every taste and affordable prices, Lakme Beauty has become a smash on platforms like <a href="https://www.lofficielusa.com/fashion/mob-wife-aesthetic-trend-fashion-beauty" target="_blank" rel="noopener">TikTok</a>, with content creators raving about a few of the brand's standout items. 
These three Lakme products are true hits, deserving of a place on every beauty enthusiast's shelf, no matter their location. If you're looking to shake up your <a href="https://www.lofficielusa.com/beauty/glow-in-the-dark-nails-how-to" target="_blank" rel="noopener">beauty</a> routine, opt to try one of these viral makeup products this season.&nbsp;

Lakme Absolute Wet &amp; Dry Compact powder is a powerhouse product that offers a host of benefits. It can be worn <a href="https://www.lofficielusa.com/beauty/things-to-avoid-doing-wet-hair-hot-styling-tools-drying" target="_blank" rel="noopener">wet</a> or dry, comes in a handful of shades, and features a flawless finish. The long-lasting, lightweight formula promises to last for up to 18 hours, blurring pores and hiding blemishes expertly. If you want full glam with minimal application time, this powder is for you. Additionally, the Lakme Absolute Wet &amp; Dry Compact <a href="https://www.lofficielusa.com/beauty/best-loose-powders" target="_blank" rel="noopener">powder</a> features ingredients like Vitamin B3 to protect and nourish your skin.
Lakme Absolute Wet &amp; Dry Compact Powder, $7.94, <a href="https://fave.co/3Qauhw1" target="_blank" rel="noopener">Lakme</a>

Lakme Absolute Wet & Dry Compact Powder, $7.94, Lakme

Lakme 

<a href="https://www.lofficielusa.com/beauty/difference-between-bb-cc-creams-makeup" target="_blank" rel="noopener">CC creams</a> are an excellent option for those who want some coverage for hyperpigmentation or blemishes but don't want the weight of a standard foundation. The Lakme 9 to 5 CC Complexion Care cream is one of the brand's most popular products, a combination of skincare cream and lightweight foundation. With <a href="https://www.lofficielusa.com/shopping/best-spf-lip-balms-summer-beauty-sunscreen-shopping" target="_blank" rel="noopener">SPF</a> 30 to protect your skin from the sun, Vitamin B3 to improve the skin barrier, and glycerine to soften and moisturize, this CC cream is a multi-use product that can fit into almost any beauty routine.
Lakme 9 to 5 CC Complexion Care, $3.45, Lakme

Lakme 9 to 5 CC Complexion Care, $3.45, Lakme

Lakme features several multitasking products in its lineup, including the Naturale CC Cream, which has been compared favorably to a BB cream by many makeup junkies. This aloe-infused skincare/foundation hybrid evens skin all while protecting from the sun's harsh rays with the power of SPF 30. This Lakme <a href="https://www.lofficielusa.com/beauty/tinted-moisturizers-for-oily-skin-to-shop" target="_blank" rel="noopener">BB cream</a> is easy to apply. Simply cleanse your face as usual, dispense a pea-sized amount of product, and apply it with your fingers, a <a href="https://www.lofficielusa.com/beauty/best-contour-brushes-to-sculpt-snatch-face" target="_blank" rel="noopener">brush</a>, or a beauty sponge until well blended. The cream has buildable coverage, so if you want slightly more coverage or if you have a troublesome blemish that needs to be hidden, add additional product over those areas.
Lakme Naturale CC Cream, $4.79, <a href="https://fave.co/3Qbm7U8" target="_blank" rel="noopener">Lakme</a>

3 Lakme Beauty Products Tiktok is Obsessed With

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