Louis Vuitton Dives Into Nature For New Myriad Fragrance
The latest addition to Louis Vuitton's Les Extraits Collection, the House presents its Myriad fragrance.
Right as the search for your new go-to fall scent gets underway, Louis Vuitton welcomes its latest addition to its cult-favorite Les Extraits Collection, titled Myriad, which launches today. Unlike most fragrances that are defined by a single, identifiable note, Myriad is filled with infinite nuances, resulting in a scent with a blend quite literally like no other.
The hero ingredient that informs the fragrance is aud, a wood that is known as "black gold." It has a complex smell and unique cultural history that provides perfumers with a never-ending well of inspiration. While aud is woody and spicy, it's balanced out with other notes for a unique blend: a bespoke rose blend, saffron, cocoa, ambrette, white musk, and a touch of moss.
In other words, this fragrance is the epitome of multi-faceted, best described in oxymorons such as "intense lightness" and "luminous depth."
When Louis Vuitton's Master Perfumer Jacques Cavallier Belletrud and renowned architect Frank Gehry came together in 2021 to begin the Les Extraits Collection, they found commonality in wanting to create a fragrance that has a fluent dialogue between perfume and architecture. This continues on with the Myriad perfume as it's not only brought to life by its sensorial scent but also a sculptural masterpiece of a bottle.
Another crucial point of unity for Cavallier Belletrud and Gehry was turning to inspiration for nature.
“She is our guide,” Cavallier Belletrud expresses in a statement. “Frank and I both love the wind that gusts through the world around us. We love movement and fluidity, two notions that are at the heart of the Les Extraits Collection.”
Gehry taps into this not only through biomimicry in art but also by developing sustainable architecture. Meanwhile, Cavallier Belletrud has nature inform both his materials and "the ideal of
harmony that underpins all his creations."
A contemporary scent for classic lovers, Louis Vuitton's new Myriad fragrance defies how we see perfume and is one that is in a category of its own within the modern perfumery sphere.
