This month&rsquo;s beauty launches are all about standing out: bold, expressive, and unapologetically maximalist.

Simplistic beauty is officially in our rearview mirror&mdash;fall is in full swing, and it&rsquo;s all about bold expression. Pops of color, head-turning scents, and transformative skincare are the mantra, each offering the lasting impact and richness you want for the season.
Take <a href="https://www.lofficielusa.com/beauty/womens-fall-fragrances-perfumes-bottega-veneta-dior-guerlain">Bottega Veneta&rsquo;s new Mezzanotte fragrance collection</a>, for example. Each scent is layered with depth, warmth, and the toasty richness that makes a fall fragrance linger beautifully on the skin.
Or consider <a href="https://www.lofficielusa.com/beauty/patrick-ta-eyeshadow-palette-review-makeup">Patrick Ta&rsquo;s new eyeshadow palettes</a>: ultra-buttery, highly pigmented, and effortless to blend. Even in their curated six-shade formats, they can take you from a soft daytime wash to a smoky evening eye, with shades that flatter every tone.
Not to be overlooked, <a href="https://www.lofficielusa.com/beauty/augustinus-bader-vitamin-c-review-glowing-skin">Augustinus Bader&rsquo;s new Vitamin C serum</a> outshines every acne-prone formula with its lightweight, gel-like texture that visibly evens skin tone and texture in just weeks.
On the eye mask front, <a href="https://www.lofficielusa.com/beauty/rhode-eye-mask-review-eye-patch-hailey-bieber">Rhode&rsquo;s new iteration</a> is the only one I&rsquo;ve tried that makes my eyes look noticeably more refreshed and awake after just one use.
Then there&rsquo;s Elm Biosciences, the skincare brand founded by <a href="https://www.lofficielusa.com/pop-culture/martha-stewart-parties-with-kendall-jenner-on-super-yacht-ritz-carlton">Martha Stewart</a>, which promises transformative results for aging, sun-damaged, or sensitive skin. Its formulas target pigmentation, irritation, and visible signs of stress&mdash;delivering powerful effects without the fuss of in-office treatments.&nbsp;
Maximalism doesn&rsquo;t have to feel intimidating. L&rsquo;OFFICIEL has tested and researched the season&rsquo;s most luxurious launches so you can see what&rsquo;s truly worth it. Ahead, discover the beauty products that make bold expression feel effortless this fall.

<h2 style="text-align: center;">October 2025 Beauty Launches: Makeup</h2>

L'OFFICIEL USA&nbsp;may be compensated and/or receive an affiliate commission if products are purchased through our links. These items were gifted. Neither decides our editorial decisions.

Just in time for fall, YSL Beauty unveils its first-ever face palette, featuring two highlighters, three blushes, and one bronzer&mdash;all housed in ultra-luxe baby pink and gold packaging. The blushes and bronzer deliver intense color payoff and can be applied with a dense brush for precise placement or a fluffy brush for a softer, diffused effect. The highlighters, on the other hand, provide a natural, lit-from-within glow that&rsquo;s noticeable but never overpowering. Each formula boasts a buttery, pigmented texture that glides seamlessly onto the skin and offers long-lasting wear.
It&rsquo;s the collectible face palette you&rsquo;ll use forever: all shades can be mixed together for a fully customized look or used individually depending on your mood. It can even double as eyeshadow.&nbsp;
YSL Beauty Golden Oasis Face Palette, $85, <a href="https://www.sephora.com/product/P518618" target="_blank" rel="noopener">Sephora</a>

YSL Beauty Golden Oasis Face Palette. Photography courtesy of YSL Beauty.

For someone with an endless rotation of lip combos, very few new launches actually feel innovative. Still, I&rsquo;ll always fall for something new in the lip category&mdash;whether it&rsquo;s a sleek packaging upgrade or a subtle reformulation of an old favorite. But I must say, Refy&rsquo;s new liquid lipstick is unlike anything I&rsquo;ve ever tried (and trust me, I&rsquo;ve tested hundreds of lippies over my decade-long beauty obsession). It&rsquo;s a cream-liquid hybrid with a satin finish that gives just the right amount of shine. The color payoff is strong yet buildable, so you can easily customize your preferred intensity.&nbsp;
What makes it feel especially fresh is the texture: it&rsquo;s very comfortable, never drying or emphasizing lip texture, and feels lightly hydrating. It truly glides on like a buttery slip. I&rsquo;d almost compare it to having a thin layer of Vaseline (or Aquaphor), except with rich pigment that lasts for hours. It&rsquo;s non-sticky, nourishing, and perfectly suited for drier days during the fall and winter, or even a night out.&nbsp;
My only qualm is that, as someone who subconsciously blots their lips every few seconds, I&rsquo;ve noticed it can settle slightly into fine lines (something I don&rsquo;t experience with less pigmented formulas). Still, if you resist the urge to blot or add a touch of gloss, it&rsquo;s a small tradeoff for what&rsquo;s easily become one of my new favorite lipsticks. 
Refy Satin Liquid Lipstick Pen with Vitamin E, $28, <a href="https://www.sephora.com/product/satin-liquid-lipstick-pen-with-vitamin-e-P518453" target="_blank" rel="noopener">Sephora</a>

Refy Lipstick. Photography courtesy of Refy.

Refy

Late last month, Gisou launched three new fall-ready additions to its viral line of honey-infused lip oils. There&rsquo;s Vanilla Glaze (a milky creamy pink), Sticky Toffee (a milky warm toffee), and Milky Mocha (milky mocha brown). Each one delivers that ultra-glossy, smooth, juicy, plump finish you want from a lip oil&mdash;sans the stickiness.&nbsp;
Sticky Toffee, in particular, is that milky toffee brown that you can easily take from day to night and flatters just about everyone. I tested it on an especially dry-lip day, and it kept my lips soft and hydrated. I&rsquo;ve always loved the original clear Honey shade, but it sometimes felt more like a quick makeup fix than proper nourishment. It even had a tendency to leave my lips drier after wear. However, these new shades feel improved: more moisturizing, longer-lasting, and overall better balanced.
Gisou Honey Infused Hydrating Lip Oil, $28, <a href="https://www.sephora.com/product/P505233?skuId=2914885" target="_blank" rel="noopener">Sephora</a>

Gisou Honey Infused Hydrating Lip Oil. Photography courtesy of Gisou.

Gisou

F&ecirc;ting 10 years since Kylie Cosmetics launched, the beauty brand's founder, none other than Kylie Jenner herself, looks back on her iconic King Kylie era&mdash;IYKYK&mdash;for inspiration. The anniversary collection&mdash; featuring the King Kylie Eyeshadow ($35), the King Kylie Matte Lip Kit ($36), King Kylie Supple Kiss Lip Glaze ($21), King Kylie Loose Highlighter ($26), and the King Kylie Highlighter Brush ($24)&mdash;draws its aesthetic and tried-and-true formulations from Jenner's legendary look. Though highlighter and lip products are Kylie Cosmetics classics, with&nbsp;the&nbsp;emblematic lip kit back, there's no time like the present to snag one of your own.&nbsp;
The King Kylie Lip Kit includes shades A Decade (soft pink and brown beige lip liner), Kylie Jenner Lips (warm rose with a slightly deeper liner), True Brown K (chocolate brown, inspired by the original shade), and Dead of Knight (true black, inspired by classic shade).&nbsp;
The limited-edition King Kylie collection launches on kyliecosmetics.com on 10/18.&nbsp;
Kylie Cosmetics King Kylie Matte Lip Kit, $36, <a href="https://kyliecosmetics.com/" target="_blank" rel="noopener">Kylie Cosmetics</a>

Kylie Cosmetics King Kylie Matte Lip Kit, $36, Kylie Cosmetics

Kylie Cosmetics

Merit&rsquo;s original solo cream eyeshadows are beloved for how easy they are to use, even for makeup beginners. And now, the brand has expanded the range with six new shimmer shades that deliver the same effortless payoff as the original mattes.
Unlike many cream eyeshadows, Merit&rsquo;s Solo Shadows have a soft, velvety texture. Because the formula leans on the self-setting side, it&rsquo;s best applied with your fingertip for that all-over wash before blending out quickly with a brush. If you&rsquo;re lining your lash line or adding dimension to the crease, a brush works well on its own.&nbsp;
The shimmer itself is subtle&mdash;not too sparkly or metallic&mdash;but gives just the right amount of dimension to elevate your look without going overboard. Even without primer or setting spray, it held up impressively throughout the day without creasing. It&rsquo;s another standout addition to Merit&rsquo;s minimalist, fuss-free lineup.
Merit Beauty Solo Shadow Sheen, $26, <a href="https://www.sephora.com/product/solo-shadow-cream-eyeshadow-P506671?skuId=2916906" target="_blank" rel="noopener">Sephora</a>

Merit Beauty Solo Shadow Sheen. Photography courtesy of Merit.

Merit

If you&rsquo;ve been wondering what eyeshadow legendary makeup artist Pat McGrath used backstage at this year&rsquo;s Victoria&rsquo;s Secret Fashion Show, wonder no more: it&rsquo;s her brand&rsquo;s newest launch, the Gilded Nirvana Mega Eyeshadow Palette.
Unlike many of Pat McGrath Labs&rsquo; signature palettes, which often come in larger, more elaborate packaging, this one is sleek, compact, and travel-friendly. Despite its smaller size, it delivers the same rich, buildable color payoff with a wide range of shades the brand is known for.
What I love most about this palette is its versatility. The shades aren&rsquo;t limited to a single color story&mdash;there are browns, golds, greens, blues, and even a bold purple&mdash;so you can switch up your look depending on your mood. The 12-shade palette includes 11 shimmers and one neutral pinky-brown matte that&rsquo;s perfect for your base or defining the outer corners and lash line. Of course, the real stars are the shimmers, adding just the right amount of zhuzh and luxury to any eye look.
For Pat McGrath&rsquo;s exclusive tips on creating an effortless night-out glam using the Gilded Nirvana palette, read her full L&rsquo;OFFICIEL interview <a href="https://www.lofficielusa.com/beauty/pat-mcgrath-interview-runway-makeup-to-night-out-glam-makeup-tips-tricks">here</a>. 
Pat McGrath Labs Gilded Nirvana: Mega Eyeshadow Palette, $72, <a href="https://www.sephora.com/product/gilded-nirvana-mega-eye-shadow-palette-P518468" target="_blank" rel="noopener">Sephora</a>

Pat McGrath Labs Gilded Nirvana: Mega Eyeshadow Palette. Photography courtesy of Pat McGrath Labs.

Pat McGrath Labs

Huda Beauty&rsquo;s best-selling loose setting powders are now available in brightening and color correcting duos, giving you the best of both worlds in one. It&rsquo;s offered in two shades: Cherry Peach (a combination of existing light shades, Cherry Blossom Cake and Peach Pie) and Pink Pumpkin (a combination of new deep shades, Pink Velvet Cookie and Pumpkin Pie). Much like the original formula, these duos blur pores, brighten under-eye areas, and set makeup without risking flashback or caking.&nbsp;
Huda Beauty Easy Bake Loose Brightening &amp; Correcting Duo, $39, <a href="https://www.sephora.com/product/P518602" target="_blank" rel="noopener">Sephora</a>&nbsp;

Huda Beauty Easy Bake Loose Brightening & Correcting Duo. Photography courtesy of Huda Beauty.

Huda Beauty

Don&rsquo;t be fooled by the thin, short bristles on L&rsquo;Or&eacute;al&rsquo;s new Extensionist Mascara. They deliver just as much, if not more, volume than a thick wand. The slightly curved brush gives you more control and definition, coating every lash (even the shorter ones) without clumping, even if you&rsquo;re not being especially careful with your strokes. It&rsquo;s more of a volumizing and thickening mascara than a lengthening one, ideal for creating soft, full lashes with a natural finish. Plus, it washes off easily with any cleanser or oil. That said, it&rsquo;s not the most sweat-proof formula, so it&rsquo;s better suited for relaxed, everyday wear rather than long, high-humidity days.
L&rsquo;Or&eacute;al Extensionist Washable Mascara, $16, <a href="https://www.ulta.com/p/extensionist-lengthening-curling-washable-mascara-pimprod2054818?" target="_blank" rel="noopener">Ulta Beauty</a>

L’Oréal Extensionist Washable Mascara. Photography courtesy of L'Oreal.

L'Oréal

Because I&rsquo;m extra precise about blush placement, I&rsquo;m not the biggest fan of liquid formulas. I find they&rsquo;re difficult to control and better suited for those who prefer a diffused flush over an angled look. Saie&rsquo;s iteration, however, is surprisingly customizable, and the new shade Cherie&mdash;a classic red that blends into a natural, pinched-cheek finish&mdash;has quickly made its way into my rotation.
I especially love how seamlessly it blends with any tool, whether a fluffy brush, dense brush, stippling brush, or even a sponge (depending, of course, on my preferred intensity for the day). Plus, the longevity really delivers: once it&rsquo;s set, it stays put all day.
Saie Dew Blush in Cherie, $26, <a href="https://www.violetgrey.com/products/dew-blush%E2%84%A2-blendable-liquid-cheek-flush?variant=50101423440176" target="_blank" rel="noopener">Violet Grey</a>

Saie Dew Blush in Cherie. Photography courtesy of Saie.

Saie

Makeup by Mario expands its collection of best-selling, award-winning eyeshadow palettes with the new Ethereal Eyes Palette in Nature. Inspired by the earthy hues of fall, the palette features 12 shades of matte and shimmer powders ranging from base and transition shades to luminous, nature-inspired shimmers in greens, golds, and brown neutrals.
The matte shades apply effortlessly with a fluffy or dense brush (depending, of course, on placement), while the shimmers deliver their full effect when applied with fingers. Each shade is blendable and buildable, offering medium color payoff that can be intensified gradually&mdash;a signature &ldquo;slowly but surely&rdquo; approach favored by Mario Dedivanovic. The texture strikes a careful balance between velvety and buttery, making it easy to work with while still offering precision and control.
Makeup by Mario Ethereal Eyes Palette: Nature, $69, <a href="https://www.sephora.com/product/ethereal-eyes-eyeshadow-palette-nature-P518390?skuId=2906071&amp;icid2=products%20grid:p518390:product" target="_blank" rel="noopener">Sephora</a>

Makeup by Mario Ethereal Eyes Palette: Nature. Photography courtesy of Makeup by Mario.

Makeup by Mario

Tilt Beauty&rsquo;s newest launch, the Easy Way Lip Liner, lives up to its name. Designed with accessibility in mind, the liner is the first of its kind to earn the Arthritis Foundation&rsquo;s Ease of Use Certification. Its angled handle and ultra-precise tip make application effortless, while the creamy formula delivers natural color payoff that&rsquo;s easy to blend. Refillable and thoughtfully engineered, this liner combines comfort, precision, and sustainability in one sleek package.
It&rsquo;s available in six essential shades: Breakfast in Bed (a neutral peach nude), Sweet Escape (a rosy light nude), Suede in Manhattan (a golden medium nude), From Scratch (a rosy medium brown), Mocktail Moment (a rich berry mauve), and Infra Red (a true universal red). 
Tilt Beauty The Easy Way Lip Liner, $26, <a href="https://www.revolve.com/tilt-beauty-the-easy-way-lip-liner-in-suede-in-manhattan/dp/TUTR-WU21/?d=Womens&amp;page=1&amp;lc=1&amp;itrownum=1&amp;itcurrpage=1&amp;itview=05" target="_blank" rel="noopener">Revolve</a>

Tilt Beauty The Easy Way Lip Liner. Photography courtesy of Tilt Beauty.

Tilt Beauty

While Byredo is celebrated for its ultra-luxe fragrances, its makeup line deserves just as much attention. The brand&rsquo;s newest eyeshadow palette, Bibliophilia, is a complete package for the holiday season and beyond. It features 18 shades ranging from earthy beiges and warm ochres to shimmering golds, rich coppers, and deep burgundy reds&mdash;all housed in a sleek mirrored steel compact.
At $115, it&rsquo;s surely a splurge, but the richly pigmented, versatile shades make it worth every penny.
Byredo Bibliophilia Eyeshadow Palette, $115, <a href="https://www.byredo.com/us_en/p/bibliophilia-palette-eyeshadow-18-colours" target="_blank" rel="noopener">Byredo</a>

Byredo Bibliophilia Eyeshadow Palette. Photography courtesy of Byredo.

Byredo

If you&rsquo;re searching for something neutral yet buildable enough to create a maximalist eye look in a compact, fuss-free palette, look no further than Sisley&rsquo;s new Phyto Eye Palettes. Available in two iterations, Bois de Rose and Tender Toffee, each features two matte and two shimmer shades housed in a luxe compact topped with the brand&rsquo;s signature zebra print.
Bois de Rose leans into soft pink-rose hues, while Tender Toffee offers warmer, earthy tones that feel especially right for fall. The shadows deliver intense color payoff yet remain surprisingly easy to blend&mdash;just be sure to use a light hand and build the pigment gradually, as the shades are more vibrant than they appear in the pan. For best results, apply the shimmers with your fingers and the mattes with a brush to get that smooth, seamless finish.
The formula&rsquo;s longevity is impressive, too: the color stayed vibrant for over eight hours, even without setting spray. It only began to crease slightly on my double lid after six hours.
Sisley Paris Phyto Eye Palette, $125 $106, <a href="https://www.bloomingdales.com/shop/product/sisley-paris-phyto-eye-palette-2-bois-de-rose?ID=5676946&amp;CategoryID=2921&amp;swatchColor=2%20Bois%20de%20Rose" target="_blank" rel="noopener">Bloomingdale&rsquo;s</a>

Sisley Paris Phyto Eye Palette in Bois de Rose. Photography courtesy of Sisley Paris.

Sisley

S&rsquo;ABLE Labs makes its color debut with the new Moringa Lip Salve, available in two shades: Jollof (a warm red) and Sister Wife (a warm brown nude). The formula itself feels lightweight, silky, and slippery, more akin to a lip oil than a traditional balm. Unlike some tinted lip balms, S&rsquo;ABLE&rsquo;s lip tints are designed for long-term nourishment (read: they&rsquo;re not just a quick fix that leaves your lips dry or cracked after a few hours).&nbsp;
Founded by Sabrina and Idris Elba, S&rsquo;ABLE Labs creates products with melanin inclusion at the forefront. For its first foray into color cosmetics, the brand delivers strong, long-wearing pigment balanced by its blend of hydrating oils: moringa, prickly pear, castor, and marula.
S&rsquo;ABLE Labs Moringa Tinted Lip Salve, $25, <a href="https://a.co/d/09F2UYZ" target="_blank" rel="noopener">Amazon</a>

S’ABLE Labs Moringa Tinted Lip Salve. Photography courtesy of S'ABLE Labs.

S'ABLE Labs

<h2 style="text-align: center;">October 2025 Beauty Launches: Skincare &amp; Body</h2>

Dior&rsquo;s new Capture Pro-Collagen Shot Eye Cream is a high-performance treatment designed to lift and firm the delicate eye area. Formulated with a biotech collagen fragment, Dior&rsquo;s OX-C Treatment technology, and patented polymers, it promises to help rejuvenate skin that has lost collagen, providing an instant lifting effect. The cool metal applicator allows for precise, targeted application, making it easy to refresh and smooth the eye contour.
Dior Capture Pro-Collagen Shot, $109 $93, <a href="https://www.bloomingdales.com/shop/product/dior-dior-capture-pro-collagen-shot-0.51-oz.?ID=5743766&amp;CategoryID=2921" target="_blank" rel="noopener">Bloomingdale&rsquo;s</a>

Dior Capture Pro-Collagen Shot. Photography courtesy of Dior.

Dior

FOREO expands its skin-tech innovations with the launch of the FAQ&trade; 502 Full-Spectrum Red Light Therapy device, the first at-home tool to deliver both red and near-infrared light for comprehensive skin rejuvenation. Unlike traditional single-wavelength devices, it combines broad-spectrum pulsed light (590&ndash;1200 nm) with focused red (650 nm) and near-infrared (850 nm) LEDs to target multiple skin layers simultaneously. The result is a treatment that safely replicates the regenerative benefits of sunlight&mdash;stimulating collagen, improving elasticity, evening out pigmentation, reducing fine lines, and supporting overall skin repair&mdash;without the damaging effects of UV or blue light.
Foreo FAQ&trade; 502 Full-Spectrum Red Light Therapy, $700, <a href="https://www.foreo.com/faq-swiss-502?v=2101&amp;p=1222&amp;s=1" target="_blank" rel="noopener">Foreo</a>

Foreo FAQ™ 502 Full-Spectrum Red Light Therapy. Photography courtesy of Foreo.

Foreo

Shark Beauty&rsquo;s latest at-home facial innovation, the Shark FacialPro Glow, promises to deliver spa-level results in just 10 minutes. This hydro-powered device gently exfoliates, hydrates, and clears impurities from pores, helping to reduce their size and reveal smoother, more radiant skin. Its dual-pump system and hydro-abrasion tips work together to extract and infuse moisture, making it a complete facial treatment in one simple routine.
The device also includes the Shark Depuffi, a gua-sha-inspired attachment with hot and cold temperature therapy to help depuff, soothe redness, and enhance facial contours. Used with two dermatologist-tested Korean formulas&mdash;Derm Detox, an AHA + BHA exfoliating gel, and Hydro Infuse, a hydrating BHA treatment with hyaluronic acid and peptides&mdash;the FacialPro Glow boosts circulation, hydrates, and leaves skin looking refreshed and defined after a single use.
Shark Beauty FacialPro Glow, $400, <a href="https://www.sephora.com/product/P519618" target="_blank" rel="noopener">Sephora</a>

Shark Beauty FacialPro Glow. Photography courtesy of Shark Beauty.

Shark Beauty

Glassfx&rsquo;s new Revivefx Serum Mist has quickly become one of my favorite face sprays. It feels hydrating splash of water with an instantly refreshing pick-me-up. I&rsquo;ve been treating it as an on-the-go hydration step, especially as the weather gets colder and my skin starts feeling drier.
It leaves behind a dewy, glass-skin-like finish that looks healthy without feeling sticky. While I wouldn&rsquo;t use it alone (because sadly, my skin leans extra-dry), I can imagine it being a dream for those with oily skin who want that quick, luminous base. It feels nourishing, helps lock in hydration, and gives a natural glow that makes skin look revived.
My only gripe is the nozzle: it requires a bit more pressure than I&rsquo;d like with each spray. Still, overall, I really love it for that quick glass skin effect and nourishment support.
Glassfx Revivefx Glass Skin On-the-Go Serum Mist, $58, <a href="https://www.glassfxskin.com/products/revivefx" target="_blank" rel="noopener">Glassfx</a>&nbsp;

Glassfx Revivefx Glass Skin On-the-Go Serum Mist. Photography courtesy of Glassfx.

Glassfx

Salt &amp; Stone has teamed up with Aritzia to launch a collection of luxe body essentials, featuring a warm-yet-fresh Lily &amp; Yuzu scent. Marking Aritzia&rsquo;s entry into self-care, the range includes an aluminum-free deodorant, aromatic gel body wash, nutrient-rich body mist, and a coconut-and-soy-wax candle&mdash;just in time for holiday gifting. The limited-edition Lily &amp; Yuzu scent blends top notes of yuzu, green apple, and bergamot with heart notes of matcha, bamboo, and jasmine, finishing on a base of lily, musk, amber, and cedar.
Salt &amp; Stone x Aritzia Body Wash in Lily &amp; Yuzu, $36, <a href="https://www.saltandstone.com/products/body-wash-aritzia?_pos=4&amp;_sid=4f687848a&amp;_ss=r" target="_blank" rel="noopener">Salt &amp; Stone</a>
Salt &amp; Stone x Aritzia Body Mist in Lily &amp; Yuzu, $45, <a href="https://www.saltandstone.com/products/body-mist-aritzia?_pos=3&amp;_sid=4f687848a&amp;_ss=r" target="_blank" rel="noopener">Salt &amp; Stone</a>
Salt &amp; Stone x Aritzia Deodorant in Lily &amp; Yuzu, $20, <a href="https://www.saltandstone.com/products/deodorant-aritzia?_pos=2&amp;_sid=4f687848a&amp;_ss=r" target="_blank" rel="noopener">Salt &amp; Stone</a>
Salt &amp; Stone x Aritzia Collection, $101, <a href="https://www.saltandstone.com/products/the-aritzia-collection?_pos=1&amp;_sid=4f687848a&amp;_ss=r" target="_blank" rel="noopener">Salt &amp; Stone</a>

Salt & Stone x Aritzia Collection. Photography courtesy of Salt & Stone.

Salt & Stone

Developed by New York-based facial plastic surgeon <a href="http://nycfacedoc.com" target="_blank" rel="noopener">Dr. Moustafa Mourad</a>, Noura&rsquo;s new Hydrating Face Moisturizer is a silky, lightweight cream formulated with aloe, hyaluronic acid, and vitamins E, C, and B. Beyond its comfortable texture, it&rsquo;s designed to boost skin elasticity and minimize the appearance of scars. Because it&rsquo;s a water-based moisturizer, however, makeup wearers should skip silicone-based products on top to prevent pilling.&nbsp;
Noura Hydrating Face Moisturizer, $38, <a href="https://www.nouracosmetics.com/products/hydrating-face-moisturizer" target="_blank" rel="noopener">Noura</a>

Noura Hydrating Face Moisturizer. Photography courtesy of Noura.

Noura

Ouai may be known for its sustainable, clean haircare, but its body mists are not to be overlooked. The brand is now expanding its best-selling scents into aluminum-free deodorants, formulated with shea butter and coconut oil to hydrate, soothe, and provide all-day softness and comfort.&nbsp;
Ouai Aluminum Free Deodorant in Melrose Place, $22, <a href="https://www.sephora.com/product/melrose-place-deodorant-P517802?skuId=2886091&amp;icid2=products%20grid:p517802:product" target="_blank" rel="noopener">Sephora</a>
Ouai Aluminum Free Deodorant in Cape Town, $22, <a href="https://www.sephora.com/product/cape-town-deodorant-P517812?skuId=2880607&amp;icid2=products%20grid:p517812:product" target="_blank" rel="noopener">Sephora</a>
Ouai Aluminum Free Deodorant in St. Barts, $22, <a href="https://www.sephora.com/product/st-barts-deodorant-P517723?icid2=products%20grid:p517723:product" target="_blank" rel="noopener">Sephora</a>

Ouai Aluminum Free Deodorant. Photography courtesy of Ouai.

Ouai

<h2 style="text-align: center;">October 2025 Beauty Launches: Hair</h2>

T3 introduces the newest addition to its lineup of high-performance hair tools: the 2-in-1 Curling Straightener. This versatile tool does it all: straightens, curls, and smooths frizz in just a single pass. With nine adjustable heat settings for customized styling, it doesn&rsquo;t take minutes to heat up and helps minimize heat damage compared to most hot tools. As someone who&rsquo;s never quite mastered traditional hot tools (and has the burn marks to prove it), I&rsquo;ve found this one surprisingly easy to use&mdash;and even easier to feel confident styling with.
T3 Curling Straightener 2-in-1 Styling Iron, $200, <a href="https://www.sephora.com/product/P517836" target="_blank" rel="noopener">Sephora</a>&nbsp;

T3 Curling Straightener 2-in-1 Styling Iron. Photography courtesy of T3.

Aveda&rsquo;s new Volumizing Spray Mist really delivers on its promise of lift, especially for fine hair like mine. It noticeably boosts volume, helping hair hold styles longer and giving the top of the hair a fuller, less flat look.&nbsp;
The texture is intense, so it&rsquo;s important not to spray too close. Once I learned the right distance and made sure to distribute it evenly, it worked beautifully without weighing hair down. It also helps hair follow whatever style you&rsquo;re aiming for, keeping curls or waves defined and giving a lasting, airy lift that my fine hair usually struggles to maintain.
Aveda Abundant Blowout All-Over Volumizing Spray, $37, <a href="http://amazon.com/Aveda-Abundant-Blowout-All-Over-Volumizing/dp/B0FL9XJFLC/ref=sr_1_1?crid=KGU8NRJJX7GS&amp;dib=eyJ2IjoiMSJ9.JngkfhE6g_ZD8Twr6J3s3s6FL6OHvUDi3aUXKsNoyjJcDIrJ5uKDcD4tVrhlE8uyRUjgnX_gm9DqSXbaqoazASdDiC5GwKF-PbsrukSo_ppOcUi-854PvmWOSzOM2EUyAoJIuUJzTa5i13AH0Dtco_6V54AEs7V5IhDSJbOEai-J64MGdMiYH3grfvQtYYYEUPGE7pQaD3JYCSyPDNO8acFLOKLHA4Int6CDi9h5s_boa8UfZzLoAkqhT_0tf2oaYuwkGXLgrh2Niqzl_ComCtoyyXKQPESZrwbl0CVsn00.1RV5DQleBLQWWIn1bJxgoWzlXS_mt2ZcMU8-36Kyk58&amp;dib_tag=se&amp;keywords=aveda+abundant+blowout+all+over+spray&amp;qid=1759869229&amp;s=beauty&amp;sprefix=aveda+abundant+blowout+all+over+spray%2Cbeauty%2C80&amp;sr=1-1" target="_blank" rel="noopener">Amazon</a>&nbsp;

Aveda Abundant Blowout All-Over Volumizing Spray. Photography courtesy of Aveda.

Aveda

Living Proof just launched a fresh new scent of its best-selling dry shampoo: Velvet Amber, a cozy fall blend of amber musk, bright bergamot, warm woods, and camellia foliage. It offers a fast-absorbing formula that even adds a subtle shine for a more refreshed look. But what I love most about it is that the white powdery residue that I typically can&rsquo;t avoid in many dry shampoos disappears quickly once I spread it evenly. It&rsquo;s become an instant favorite for my hair, which tends to get oily in just eight hours.
Living Proof Advanced Clean Dry Shampoo in Velvet Amber, $33, <a href="https://www.sephora.com/product/phd-dry-shampoo-in-velvet-amber-P517807?skuId=2889442&amp;icid2=products%20grid:p517807:product" target="_blank" rel="noopener">Sephora</a>

Living Proof Advanced Clean Dry Shampoo in Velvet Amber. Photography courtesy of Living Proof.

Living Proof

<h2 style="text-align: center;">October 2025 Beauty Launches: Fragrance</h2>

As its name suggests, Velvet Honey Santal combines the very best of two worlds of fragrance&mdash;sweet honey gourmand and smoky wood. Somewhere in the middle, amber and gurjum balsam come together, balancing out this complex scent into one wholly addicting perfume. While this perfume stuns on the best&mdash;and worst&mdash;of cold-weather days, the woody notes make it a perfectly alluring scent for evening wear.&nbsp;
Velvet Passion Oud is a rich, full-bodied perfume that boasts notes of smoky passion fruit, saffron, rose, and oud. This opulent, sophisticated scent is long-lasting and complex, and is sure to turn heads when and wherever you opt to wear it.&nbsp;
Dolce &amp; Gabbana Velvet Honey Santal Eau de Parfum, $335, <a href="https://www.nordstrom.com/s/velvet-honey-santal-eau-de-parfum/8592732?origin=keywordsearch-personalizedsort&amp;breadcrumb=Home%2FAll%20Results&amp;color=000" target="_blank" rel="noopener">Nordstrom</a>
Dolce &amp; Gabbana Velvet Passion Oud Eau de Parfum, $335, <a href="https://www.nordstrom.com/s/velvet-passion-oud-eau-de-parfum/8592747?origin=keywordsearch-personalizedsort&amp;breadcrumb=Home%2FAll%20Results&amp;color=000" target="_blank" rel="noopener">Nordstrom</a>

Dolce & Gabbana Velvet Honey Santal Eau de Parfum. Photography courtesy of Dolce & Gabbana.

Dolce & Gabbana

This season, the legendary maison Parfums de Marly has unveiled three new scents, each complex and dynamic in its own way&mdash;plus, all three are unisex, boasting rich, vibrant scent profiles that are sure to turn heads with each and every wear.&nbsp;
Fresh, juicy, and spicy, Les Extraits Carios is a perfume that enhances intrinsic charisma and swagger. Atop cedarwood, vetiver, and roasted tonka bean, notes like pink peppercorn, bergamot, and red mandarin shine, bringing the vibrant fragrance to life.&nbsp;
If you're seeking a woody, elegant fragrance this season, Les Extraits Valero is a timeless, dynamic pick. Boasting notes of bergamot, juniper, lavender, bourbon geranium, nutmeg, patchouli, and cedar, this is a refreshing scent, perfect for daily wear.&nbsp;
In this fragrance, cinnamon, cardamom, mandarin, vanilla bean, and tonka come together, resulting in a warm, spicy scent that is intense and rich. To be sure, the scent is smooth and opulent, making it an ideal choice for an alluring, dynamic evening fragrance.&nbsp;
Parfums de Marly Les Extraits Carios, $550, <a href="https://www.nordstrom.com/s/parfums-de-marly-carios-extrait-de-parfum/8539145?origin=keywordsearch-personalizedsort&amp;breadcrumb=Home%2FAll%20Results&amp;color=000" target="_blank" rel="noopener">Nordstrom</a>
Parfums de Marly Les Extraits Valero, $550, <a href="https://www.nordstrom.com/s/valero-extrait-de-parfum/8539148?origin=keywordsearch-personalizedsort&amp;breadcrumb=Home%2FAll%20Results&amp;color=000" target="_blank" rel="noopener">Nordstrom</a>
Parfums de Marly Les Extraits Eragon, $550, <a href="https://www.nordstrom.com/s/eragon-extrait-de-parfum/8539147?origin=keywordsearch-personalizedsort&amp;breadcrumb=Home%2FAll%20Results&amp;color=000" target="_blank" rel="noopener">Nordstrom</a>

Parfums de Marly Les Extraits Collection. Photography courtesy of Parfums de Marly.

Parfums de Marly

This vanilla fragrance is bold and sophisticated, making it ideal for daytime wear. Notes of ginger, jasmine, and leather make for a balanced, rich scent that is at once dreamy and dazzling, bringing vibrance and luxury to everyday life.&nbsp;
Louis Vuitton Fantasmagory, $595, <a href="https://us.louisvuitton.com/eng-us/products/fantasmagory-nvprod7000003v/LP0429" target="_blank" rel="noopener">Louis Vuitton</a>

Louis Vuitton Fantasmagory. Photography courtesy of Louis Vuitton.

Louis Vuitton

Elegant and refined, Lametta offers a quiet, yet magnetic luxury. Notes of musk and cream result in a radiant, ethereal scent that acts as a second skin, and works perfectly as an everyday fragrance or the base alongside another perfume.&nbsp;
27 87 Lametta Eau de Parfum, $185-360, <a href="https://2787perfumes.com/products/lametta" target="_blank" rel="noopener">27 87</a>

27 87 Lametta Eau de Parfum. Photography courtesy of 27 87.

27 87

First Milk is the ultimate mature gourmand fragrance for the seasoned perfume enthusiast seeking a new signature scent. With top notes of vanilla, almond milk, and pink pepper, First Milk is a sweet scent, but perfectly balanced by its spicy and salty lower notes.
On the hunt for a unique, complex gourmand fragrance this season? Opt for one of The Nue Co.'s latest launches, Otherwhere. With accords of warm amber, wood, and oud layered alongside sweet caramel and vanilla, this fragrance is elevated, transforming into a sensual, sweet, and spicy scent sure to become a cold-weather favorite. Long-lasting and comforting, this perfume is a top-tier pick this season.&nbsp;
On first scent, you'll pick up fruity accords like coconut and rhubarb, but as the fragrance settles, Past Time evolves into a truly memorable, layered olfactory experience. The sweet notes are balanced out by sandalwood, black pepper, and ambery musk, making for an alluring unisex scent by any standards.&nbsp;
The Nue Co. First Milk Eau de Parfum, $125, <a href="https://thenueco.com/products/first-milk" target="_blank" rel="noopener">The Nue Co.</a>
The Nue Co. Otherwhere Eau de Parfum, $125, <a href="https://thenueco.com/products/otherwhere" target="_blank" rel="noopener">The Nue Co.</a>
The Nue Co. Past Time Eau de Parfum, $125, <a href="https://thenueco.com/products/past-time" target="_blank" rel="noopener">The Nue Co.</a>

The October 2025 Beauty Edit: Luxe New Launches For A Show-Stopping Look

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