Max Mara's Cruise 2023 fashion show was staged in the gardens of the Calouste Gulbenkian Foundation in the Portuguese capital.

Against the backdrop of the enchanting gardens of <a href="https://gulbenkian.pt/museu/en/benvenuti/" target="_blank" rel="noopener">the Calouste Gulbenkian Foundation</a> in Lisbon, <a href="https://www.lofficielusa.com/fashion-week/max-mara-fall-winter-2022-runway-show-fashion-trends-milan-fashion-week" target="_blank" rel="noopener">Max Mara</a> presents its Cruise 2023 collection. The new creations by creative director <a href="https://www.lofficielusa.com/fashion/max-mara-resort-2022-ian-griffiths-interview" target="_blank" rel="noopener">Ian Griffiths</a> are inspired by a painting by artist Nikias Skapinakis which depicts the intellectual poet and activist Nat&aacute;lia Correia with two other women seated reverently at her feet. Max Mara's goal is to revive the spirit of the Antologia de Poesia Portuguesa Er&oacute;tica e Sat&iacute;rica author and advocate of sensual femininity and women, as well as her trusted friends within her community of La casa della Correia and the Bar Botequim she founded: Henry Miller, Graham Greene, Eug&egrave;ne Ionesco, and the queen of fado Am&aacute;lia Rodrigues.

The inspiration translates into the collection with relaxed, lustful, and seductive silhouettes: sheath dresses that redesign the body, pleated pieces, daywear sets in knitwear, and Max Mara coats, true icons of the brand that remain omnipresent in the <a href="https://www.lofficielusa.com/fashion-week/best-looks-cruise-2023-highlights" target="_blank" rel="noopener">Cruise 2023</a> collection. Hearts, flowers, and doves are motifs that are taken up in the sophisticated and na&iuml;f style of the traditional Len&ccedil;os de namorados, the cotton handkerchiefs of lovers.
In addition, the collection features collaborations with Portuguese artisans in the form of t-shirts with love poems which, as custom dictates, begin with an accurate prayer so that the message reaches the object of the sender's desire. A message linked to Portugal that celebrates the spirit of Max Mara women.

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Max Mara Triumphs in Lisbon With Cruise 2023 Show

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Max Mara Triumphs in Lisbon With Cruise 2023 Show

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