Anya Taylor-Joy, Tracee Ellis Ross, & Eileen Gu are Tiffany & Co.'s New Brand Ambassadors

Tiffany & Co. announces their newest brand ambassadors—and there’s no doubt they’re choosing wisely.

The 2021 Tiffany T1 Give Me the T campaign is represented by none other than actresses Anya Taylor-Joy and Tracee Ellis Ross, and freestyle skier Eileen Gu.

Famed fashion photographer Mario Sorrenti took the campaign photos, highlighting these new Tiffany T1 designs. Photographed in a variety of new and classic T pieces, each vignette aims to portray the letter T in some way.

The Queen’s Gambit star is excited to be working with a brand that helps others express themselves. "I love jewelry that has symbolism in it," Taylor-Joy said. "I love it to mean something to me. It doesn't necessarily have to mean anything to anybody else, but I like to look down at my fingers and have a story."

As an actress, it’s clear that she loves storytelling, so it’s only fitting she represents a brand that helps others tell their own through jewelry.

Ross, too, feels honored to be representing Tiffany & Co. as a longtime fan of the brand. "I love that it's bold, glamorous yet wearable, modern, angular, and beautifully made," the Mixed-ish actress said in a statement to People. "The pieces offer endless opportunities for self-expression to reflect the mood you are in or to put you in the mood you want to be in. The T, of course, holds a special place in my heart."

Gu also feels grateful for the opportunity to showcase Tiffany in this way, as she feels a nostalgic connection with the brand. At her mother’s baby shower, the athlete was gifted a silver Tiffany spoon engraved with her initials, so she has considered herself a lover of the jewelry brand since birth.

“To be the face of a brand as iconic and timeless as Tiffany is truly an honor and a dream as I strive to embody in my own life everything that Tiffany represents to the world: elegance, creativity, boldness, and individuality,” she said.

But Tiffany isn’t letting go of these superstars after one campaign—following the T1 campaign, Taylor-Joy and Gu will also be the faces of its next Knot Your Typical City campaign, launching in North America in the fall and across the globe in 2022.