Kim Kardashian tells L'OFFICIEL just how excited she is about Skims' debut flagship on Fifth Avenue, while on her mobility scooter in a bombshell Chrome Hearts outfit. See inside the celebrity-filled opening party.

What happens when <a href="https://www.lofficielusa.com/tags/kimkardashian">Kim Kardashian</a> reveals she's on her way to her <a href="https://www.lofficielusa.com/tags/skims">Skims</a> flagship opening in New York City? Fans and passerby&rsquo;s alike pile up outside the tonal-colored store hoping to get a glimpse of the reality star and business mogul. Thursday night, Kardashian arrived to the Midtown Manhattan store on a knee mobility scooter (courtesy of her broken foot) wearing a fitted <a href="https://www.lofficielusa.com/tags/chromehearts">Chrome Hearts</a> set. It was her first time seeing the store in person, she tells L'OFFICIEL, and it was a dream come true.
"Just being on Fifth Avenue is such a crazy, crazy honor. I don't care where you are in <a href="https://www.lofficielusa.com/tags/nyc">New York</a>, you just have the New York energy. You just feel that when you're [in the city]. I really wanted to bring our Skims world to New York and have the customer come in and feel like maybe they were in a different world when they walked in," she says of the shapewear and lingerie brand's debut flagship store.
The Skims store <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">interior is exactly what one may expect of the label, which is known for its minimal color palette, to the liking of Kardashian's own aesthetic taste. The interior mirrors the products' notoriously reserved color palette that leans on neutrals like chocolate brown and sand tans. The storefront, which is located at 647 Fifth Avenue, boasts a massive 6,570 square-foot interior, designed by Rafael de C&aacute;rdenas, Ltd. When shoppers enter, they'll first encounter a 15-foot sculpture by Italian-born American contemporary Vanessa Beecroft (who has also photographed Kardashian on numerous occasions and shot Skims campaigns) before exploring three floors and a mezzanine.
<span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">"I picked out all of our materials and all of our everything, from the hangers to the bays where all of our clothes are in and the bras and underwear that you open up," she says. Kardashian wanted shoppers to feel immersed in something otherworldly when they step in, which is achieved through the towering Beecroft statue and consistency of the interior. It almost feels like her home, she jokes, but hers is "a little warmer with the rugs and all the flowers and stuff that I warm up my home with that wouldn't be great for a store."

Inside, the store is stocked with the brand's full range of permanent collections&mdash;like the Fits Everybody and Cotton lines&mdash;as well as limited edition drops (like the holiday shop items) and recent collaborations. For anyone curious about the <a href="https://www.lofficielusa.com/fashion/skims-dolce-and-gabbana-collaboration-collection-shop">Skims x Dolce&amp;Gabbana</a> or Skims x The North Face drops, now you can try them on and shop the products in-person.
"The reason I really love a minimalistic lifestyle is because everything is really simple and... there's a lot going on in the world. There's a lot going on in New York. So when you're outside, that's where it can all happen, but when you're inside my home, when you're inside my Skims store, I want you to feel clarity. I want you to feel the confidence that you don't need all that outside noise. That's in our in our fabrics, in our products, our art design, the way that I design our bras, everything," Kardashian adds, while balancing on her knee scooter, from which a tiny tan Chrome Hearts bag dangled.
The <a href="https://www.nytimes.com/2023/07/19/business/dealbook/skims-kim-kardashian-fundraise.html">$4 billion-value</a> brand, which Kardashian co-founded alongside Jens Grede, hosted a party on the eve of the grand opening, with Skimspressos (espresso martinis), delicately displayed truffles, a photo booth, and an assortment of many mushroom-containing hors d'&oelig;uvres, and so much more. "I'm freaking the fuck out," she tells L'OFFICIEL of her excitement on the store opening and eagerness to welcome guests.
<span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">No Kardashian party would be complete without a truly star-studded guest list, especially when filming for the next season of <em style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; background-color: #ffffff; font-size: 0.9375rem; font-weight: 400; letter-spacing: 0px;">Keeping Up With the Kardashians. Throughout the night, fans outside only got more excited as stars in fashion and entertainment strutted in past the towering body statue. Cardi B joined in a flowing leopard print dress. Ice Spice went with a fitted look of the same print, just like Teyana Taylor and Paris Hilton. Singers like Tate McRae and Coco Jones donned luxurious furs. Click through the gallery below to see who else joined the party and what they wore.

Cardi B at the Skims NYC opening. Photography: Darian DiCianno/BFA/Courtesy of Skims

Tate McRae at the Skims NYC opening. Photography: Darian DiCianno/BFA/Courtesy of Skims

Ice Spice at the Skims NYC opening. Photography: Darian DiCianno/BFA/Courtesy of Skims

Teyana Taylor at the Skims NYC opening. Photography: Darian DiCianno/BFA/Courtesy of Skims

Paris Hilton at the Skims NYC opening. Photography: Darian DiCianno/BFA/Courtesy of Skims

Ciara at the Skims NYC opening. Photography: Darian DiCianno/BFA/Courtesy of Skims

FKA Twigs at the Skims NYC opening. Photography: Darian DiCianno/BFA/Courtesy of Skims

Coco Jones at the Skims NYC opening. Photography: Darian DiCianno/BFA/Courtesy of Skims

Ashley Graham at the Skims NYC opening. Photography: Darian DiCianno/BFA/Courtesy of Skims

Winnie Harlow at the Skims NYC opening. Photography: Darian DiCianno/BFA/Courtesy of Skims

June Ambrose at the Skims NYC opening. Photography: Darian DiCianno/BFA/Courtesy of Skims

Ella Emhoff at the Skims NYC opening. Photography: Darian DiCianno/BFA/Courtesy of Skims

Gayle King at the Skims NYC opening. Photography: Darian DiCianno/BFA/Courtesy of Skims

"From the brand's inception, we envisioned physical stores as an integral part of our business model. The success of our pop-ups and partnerships with trusted retail partners allowed us to refine our approach and learn what truly resonates with our customers," Skims CEO Grede added in a press release. "This flagship store is the culmination of those learnings, offering an unparalleled experience where customers can fully immerse themselves in the world of Skims.&rdquo;
The Skims NYC store is open daily, with standard hours from 10 a.m. to 8 p.m. Eastern Time.

Photography: Darian DiCianno/BFA/Courtesy of Skims

Kim Kardashian Talks Her Dream-Come-True Skims Store in NYC

L'OFFICIEL USA December 2024 - Julianne Moore Cover

L'OFFICIEL USA November 2024 - Salma Hayek Pinault Cover

L'OFFICIEL HOMMES USA October 2024 - Rupert Friend Cover

L'OFFICIEL HOMMES USA October 2024 - Joseph Quinn Cover

L'OFFICIEL USA September 2024 - Fall Fashion Cover Featuring Supermodel Sasha Pivovarova

L'OFFICIEL USA June 2024 - Nicole Kidman Cover

L'OFFICIEL USA June 2024 - Megan Thee Stallion Cover

L'OFFICIEL USA May 2024 - Jackson Wang Cover

L'OFFICIEL USA May 2024 - Natalie Portman Cover

Kim Kardashian Talks Her Dream-Come-True Skims Store in NYC

Tags

Related Articles

Fashion

Charli XCX Joins the Coveted List of Stars to Front a Skims Campaign

Fashion

See NYC's Most Exciting Store Openings in 2024

Fashion

Look Back at All of Kim Kardashian's Met Gala Looks

Recommended posts for you

Fashion

Kim Kardashian Talks Her Dream-Come-True Skims Store in NYC

Fashion

Frequent Flyers Will Love Harry Winston's Latest 'Majestic Escapes' Collection

Beauty

Blackpink's Jisoo Stars in Dior’s Glossy New Lip Glow Campaign

Fashion

Bottega Veneta Has a New Creative Director: Meet Louise Trotter

Fashion

Chanel Finally Reveals Its New Creative Director: Matthieu Blazy

Fashion

Thrill of the Frill: Ruffles and Boho's Return

Shopping

9 Lace Tights That Will Effortlessly Elevate Your Style

Travel & Living

A Design Lover's Ultimate Milan Travel Guide