The acclaimed British designer has officially announced the release date of her long-awaited namesake brand, and we couldn't be more ecstatic.&nbsp;

Almost two years after Philo announced she was launching her own namsake clothing line, she finally publicized the reveal date. On February 9, Philo posted on Instagram saying, "Our inaugural collection will be revealed and available on our website, phoebephilo.com, in September 2023. We will be opening for registration in July 2023 and look forward to being back in touch then."&nbsp;
Now, we have some more details about the brand as we get closer to that highly-anticipated day in September. According to reports, we can expect a wide-ranging collection with 150 styles available upon release, from ready-to-wear to leather goods and footwear. Also, the brand has Daria Werbowy set to be the face of the brand, a model who had previously been featured in some of Philo's campgaigns with C&eacute;line.&nbsp;
Phoebe Philo knows what women want. From 2001 to 2017, the British designer successfully resuscitated two dying fashion houses and defined desirable womenswear a dozen times over in the process. During her five-year stint at <a href="https://www.lofficielusa.com/fashion/gabriela-hearst-creative-director-chloe-fashion-designer" target="_blank" rel="noopener">Chlo&eacute;</a> and 10-year tenure at <a href="https://www.lofficielusa.com/fashion/phoebe-philo-exits-celine" target="_blank" rel="noopener">C&eacute;line</a>, she became the fashion industry&rsquo;s most revered authority when it came to dressing the modern woman, and her <a href="https://www.lofficielusa.com/tags/runway" target="_blank" rel="noopener">runway</a> shows attracted top street style stars and photographers alike during fashion week. Now, the designer is officially making a comeback with her Phoebe Philo Studio brand, a clothing and accessories label "rooted in exceptional quality and design."&nbsp;
Philo's&nbsp;2001 to 2006 tenure at Chlo&eacute; defined&nbsp;womenswear. Fashion at large was captivated by the&nbsp;effortless bohemian femininity and a&nbsp;fresh take on leather goods. Under Philo, the French fashion house released its first It&nbsp;bag: the massively successful 2005 Paddington, which <a href="https://www.anothermag.com/fashion-beauty/11548/wonder-women-of-chloe-phoebe-philo-stella-mccartney-natacha-ramsay-levi-aw19" target="_blank" rel="noopener">increased Chlo&eacute;&rsquo;s sales</a> by 60 percent&nbsp;worldwide and 80 percent&nbsp;in the United States. That&rsquo;s until Philo stepped down to move back to London and spend time with family.

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During this time, Philo gave birth to her second child. The designer is no stranger to balancing motherhood and family in London with a bustling career in Paris, and her dedication to family is part of the reason why women love her so much. Her approach to maternity shows in the clothes she makes and informs her design decisions in a way that encourages women to build a wardrobe rather than give into fleeting trends. As a woman who cares about style but cares about her family even more, Philo&nbsp;fashioned wearable, believable daywear into a uniform for busy women around the world. Once she began her career at&nbsp;C&eacute;line, Philo <a href="https://fashionista.com/2012/01/celine-cancels-runway-show-due-to-phoebe-philos-pregnancy" target="_blank">canceled the house&#39;s Fall/Winter 2012 show</a> due to her pregnancy with her third child, opting for a presentation in Paris instead. While many houses might have dealt with avalanches of collateral damage from canceling a hyped-up fashion show, this decision <a href="https://www.thecut.com/2012/03/philos-maternity-makes-her-even-more-popular.html" target="_blank">strengthened</a> Philo&#39;s brand even more as the women&nbsp;who shopped C&eacute;line could attest.

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From Philo&rsquo;s appointment as creative director of <a href="https://www.lofficielusa.com/fashion/top-fashion-company-acquisitions" target="_blank" rel="noopener">LVMH&rsquo;s</a> C&eacute;line in 2008 to her last days in 2017, everyday womenswear looked like C&eacute;line: back-to-reality sophistication with streamlined silhouettes and a tonal color palette. Her sleek aesthetic ruled through nearly a decade of fashion, gaining her a loyal fan base of &ldquo;Philo-philes,&rdquo; as the fashion industry calls them. When <a href="https://www.lofficielusa.com/fashion/hedi-slimane-joins-celine-as-creative-director" target="_blank" rel="noopener">Hedi Slimane</a> took over the brand in 2018 and dropped the accent&mdash;C&eacute;line is now <a href="https://www.lofficielusa.com/fashion-week/celine-spring-2019" target="_blank" rel="noopener">Celine</a>&mdash;purchases of &ldquo;old Celine&rdquo; items surged with the rise of the tribute Instagram page <a href="https://www.instagram.com/oldceline/" target="_blank" rel="noopener">@oldceline</a>.

After a few years of fashion without Philo, <a href="https://www.thecut.com/2020/02/phoebe-philo-reportedly-planning-her-own-brand.html" target="_blank" rel="noopener">rumors</a> surfaced in the summer of 2020 that the designer could be returning to the industry. Although many speculated Philo would return for a creative directorship at <a href="https://www.lofficielusa.com/fashion/chanel-spring-summer-2023-haute-couture-collection-runway-images" target="_blank" rel="noopener">Chanel</a> or&nbsp;<a href="https://www.lofficielusa.com/fashion/azzedine-alaia-archival-collection-the-editions-naomi-campbell" target="_blank" rel="noopener">Ala&iuml;a</a>, <a href="https://www.lofficielusa.com/fashion-week/alaia-spring-summer-2022-pieter-mulier-photos" target="_blank" rel="noopener"></a><a href="https://www.businessoffashion.com/articles/luxury/phoebe-philo-is-launching-her-own-brand-backed-by-lvmh" target="_blank" rel="noopener">Business of Fashion,</a> we now know&nbsp;that Philo is back and this time with her own brand.&nbsp;Luxury conglomerate LVMH has reportedly taken minority stake in the new brand, allowing freedom of decision for the British designer. We are so excited to get our hands on her new revolutionary designs.&nbsp;
"Being in my studio and getting back to drawing once again was exciting and incredibly fulfilling," Philo said in a shared statement with&nbsp;<a href="https://www.businessoffashion.com/articles/luxury/phoebe-philo-is-launching-her-own-brand-backed-by-lvmh" target="_blank" rel="noopener">BoF</a>. "I can't wait to get back in touch with my audience and the people who have followed me. To be independent, to govern and experiment on my own terms is extremely meaningful to me."&nbsp;

New Details Emerge About Phoebe Philo's New Brand

New Details Emerge About Phoebe Philo's New Brand

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