Pitti Uomo 2024: Your Guide To The Must-See Exhibitors, Events, and Presentations
Ahead of the annual men's fashion trade show, discover all of the highly anticipated attractions, ranging from runway shows to cozy cocktail parties.
June is here at long last, signaling the beginning of summer and marking the onset of the premiere menswear event of the year—Pitti Uomo. The fair, which runs twice a year—in January and June—offers designers a plethora of opportunities to show off their latest styles ahead of Men's Spring/Summer 2025 runway presentations at Paris Fashion Week and provides a setting for buyers and fashion editors alike to gather and catch a glimpse of emerging fashion trends.
Held in Florence at the historic Fortezza da Basso, this season's Pitti Uomo fair begins on June 11 and runs until June 14, presenting guests with four days packed full of fashion exhibitions, social events, gallery presentations, and panels with featured guest designers. With events like Marine Serre's debut menswear runway presentation and a comprehensive section devoted to exploring contemporary menswear designs through emerging futuristic and retro-inspired styles, this season's fair offers visitors a wealth of opportunities to delve into men's fashion through many different lenses.
Designers like Brunello Cucinelli, Guess, Paul Smith, Juicy Couture, Missoni, and Eton are debuting their Spring/Summer 2025 menswear collections at Pitti Uomo this season, so be sure to keep your eyes out for each label's space within the venue to catch any post-runway presentations of the latest looks.
Below, acquaint yourself with all of the must-see events and exhibitions featured at Pitti Uomo from June 11 to June 14.
What To See At Pitti Uomo 2024
Rino Mastrotto: Metamorfosi
Kicking off the first full day of events at Pitti Uomo, Rino Mastrotto, a leading leather and textile group within the luxury industry, is hosting a live performance by Matteo Caparrini, who will hand-craft unique, one-of-a-kind sneakers for live audiences. The third-generation craftsman will display a rarely-seen artisanal art form and guests will have the chance to enjoy a glimpse into the behind-the-scenes process of one of the most high-profile sectors of the shoe industry.
Where: Central Pavilion, Ground Floor, Stand E/23
When: 11 a.m. - 5 p.m., June 11, 2024.
Superga
Following a live exhibition on the shoe-crafting process, sneakerheads should head to the Superga stand next to gain a deeper understanding of the brand's sneaker line. Expert craftsmen and brand representatives will provide a comprehensive look at the four pillars of the label: rubber, sports styles, mountain design, and vulcanized materials.
Where: Padiglione Delle Ghaia, Stand 3
When: 2 p.m., June 11, 2024.
Macron Clubhouse
Looking to unwind after a full first day of exhibitions and panels? Check out the Macron Clubhouse, where cocktails will be served against electrifying music from an on-site DJ.
Where: Area Monumentale, Sala Ottagonale
When: 4:30 p.m. - 10 p.m., June 11, 2024.
Denim Hunter & WP Archivio
Catch one of the last presentations of the first day of Pitti Uomo—an expansive exhibition of vintage denim styles, ranging from 1870 to 1970 and gain an inside perspective on how the sartorial staple has shifted and evolved throughout fashion history.
Where: WP Store
When: 7 p.m. - 9:30 p.m., June 11, 2024.
Tombolini
Fêting 60 years of classical Italian fashion, Tombolini is hosting a viewing of the Sping/Summer 2025 capsule collection, titled "Ultra Light." The presentation will be accompanied by a screening of an in-house film covering the label's fashion journey and guests can expect to enjoy a light selection of aperitivo beverages.
Where: Central Pavilion, Lower Floor, Stand S/2-6
When: 1 p.m. - 3 p.m., June 12, 2024.
Eton
Ahead of the Eton runway presentation later in the day, guests at Pitti Uomo have the opportunity to meet the first Italian ambassador for the label, actor Pierpaolo Spollon, and understand the power of the brand's clothing first-hand.
Where: Central Pavilion, Lower Floor, Stand W1
When: 2 p.m., June 12, 2024
Marine Serre
For the lucky few to receive an invitation to the Marine Serre runway show, be sure not to miss the presentation. Marine Serre is a guest designer at Pitti Uomo for the 106 edition of the fair, and this show marks the debut of the designer's first menswear collection.
Where: See Invitation
When: 7:30 p.m., June 12, 2024
Steve Madden
Enjoy the splendid nightlife scene of Florence through a sunset soirée hosted by Steve Madden, iconic New York-based brand. With plenty of chilled beverages and a live DJ set, this party provides the ultimate opportunity to kick back and experience a rousing night out.
Where: Palazzo San Niccolò, Via di S. Niccolò, 79, 50125 Firenze FI, Italy
When: 7 p.m. - 10:30 p.m., June 12, 2024.
Views of the World and Conceptions of Life in Fashion Products
For those intrigued in what the future of fashion has to offer, be sure not to miss this talk, organized by the Museo Ferragamo, Polimoda, and Manifattura Tabacchi. Creative Director Brunello Cucinelli, historian Elvira Valleri, and journalist-fashion critic Eva Desiderio will act as panelists and moderate the discussion, which is slated to revolve around a contemporary look at the fashion industry. Ahead of the event, email rsvp@torrigiani.com to reserve a space.
Where: Manifattura Tabacchi, Aula Magna Polimoda
When: 10 a.m., June 13, 2024.
Walter Albini Exhibition
While in the historic city of Florence, catch the Walter Albini exhibition curated by Daniela Degl’Innocenti and Enrica Morini at the Museo Del Tessuto. The temporary exhibit will showcase some of Albini's most famous styles and delve into the renowned Italian designer's legacy and lasting impact on the industry. Be sure to reserve a space by emailing prenotazioni.museiprato@coopculture.it ahead of the fair.
Where: Museo Del Tessuto
When: 2 p.m. - 5 p.m., June 13, 2024.
Gucci
Celebrating four days of menswear, industry collaboration, and craftsmanship at Pitti Uomo, Gucci is hosting an exclusive cocktail party at the label's opulent Florence store.
Where: Piazza Della Signoria, Firenze.
When: 6:30 p.m. - 9 p.m., June 13, 2024.
