Looking for styling advice? Now you can ask Ralph anywhere, anytime.&nbsp;

Even the most dedicated fashion fiends have styling questions from every now and then&mdash;and when your mother or best friend isn't answering the phone, <a href="https://www.lofficielusa.com/men/ralph-lauren-fashion-designer-facts-polo" target="_blank" rel="noopener">Ralph Lauren</a> himself can now deliver valuable insights.&nbsp;
In its classic, creative pioneering spirit, the iconic label just launched its latest <a href="https://www.lofficielusa.com/fashion/ralph-lauren-fall-winter-2025-collection" target="_blank" rel="noopener">styling</a> and shopping feature&mdash;Ask Ralph, now available on the <a href="https://www.ralphlauren.com/ralph-lauren-app" target="_blank" rel="noopener">Ralph Lauren app</a>. The AI-powered experience was developed alongside Microsoft and uses ultramodern conversational models to provide top-tier styling advice that replicates an in-store shopping experience.&nbsp;
The Ask Ralph AI model responds to everything from simple conversational queries ("What should I wear to a dinner party?) to more specific styling questions ("What should I pair a navy blue sweater with?") and displays an array of inspiration visuals, shoppable pieces, and written advice to users. Ask Ralph is available for both men's and <a href="https://www.lofficielusa.com/fashion/ralph-lauren-classic-timeless-runway-moments-90s-knitwear" target="_blank" rel="noopener">women's looks</a>. As an added bonus, Ask Ralph learns as it goes, so it takes suggestions, prompts, and redirections into account, and understands more about a consumer's style as interaction progresses and effortlessly blends it into the world of Ralph Lauren's polished, sophisticated visual language.

Ask Ralph feature on the Ralph Lauren App. Photography courtesy of Ralph Lauren.

&ldquo;Twenty-five years ago, we partnered with Microsoft to launch one of the fashion industry&rsquo;s first e-commerce platforms, and today, we are once again redefining the shopping experience for the next generation,&rdquo; David Lauren, Chief Branding and Innovation Officer at Ralph Lauren Corporation, said in a release.
&ldquo;Whether getting ready for a first day of a new job, or creating the perfect look for a night out, Ask Ralph is about more than just discovery &ndash; it is about engaging consumers with what they love most about Ralph Lauren: our iconic, unique take on style, providing timeless head-to-toe looks that inspire them to step into our world,&rdquo; he continued.&nbsp;
Ask Ralph is the latest in the label's personalized <a href="https://www.lofficielusa.com/fashion/tiktok-styling-tips-fashion-advice-to-remember" target="_blank" rel="noopener">styling</a> and shopping experiences, with previous app features including a customized style quiz and curated feeds based on the consumer's expressed fashion interests.

Ask Ralph Experience. Photography courtesy of Ralph Lauren.

Ralph Lauren Launches 'Ask Ralph,' A Tranformative New Shopping Experience

The Art Newspaper US Edition & L’Officiel USA subscription

L'OFFICIEL USA December/January 2026  - Michelle Yeoh Cover

L'OFFICIEL USA November 2025 - Florence Welch Cover 

L'OFFICIEL HOMMES USA October 2025 - Jeremy Strong

L'OFFICIEL HOMMES USA October 2025 - Colman Domingo Cover

L'OFFICIEL USA September 2025 - Jessica Chastain Cover

L'OFFICIEL USA July/August  2025 - Jackson Wang Cover

L'OFFICIEL USA June 2025 - Orlando Bloom Cover

L'OFFICIEL USA May 2025 - Isabela Merced Cover

Ralph Lauren Launches 'Ask Ralph,' A Tranformative New Shopping Experience

Tags

Related Articles

Men's

10 Must-Know Facts About Ralph Lauren

Fashion

11 Timeless Ralph Lauren's Runway Moments: '90s Knitwear

Men's

Ralph Lauren Purple Label's Spring/Summer 2026 Show in Milan Boasts a Medley of Motifs

Recommended posts for you

Beauty

Martha Stewart Takes On Anti-Aging Skincare With Elm Biosciences

Shopping

The Ultimate Holiday Gift Edit for the Style-Obsessed

Fashion

L'OFFICIEL's December/January 2026 Issue: Letter From the Editor

Film & TV

Michelle Yeoh Harnesses Her Power in ‘Wicked: For Good’

Film & TV

7 Things to Know About Michelle Yeoh

Film & TV

6 Michelle Yeoh Movies to Watch Before 'Wicked: For Good'

Fashion

Michelle Yeoh's Best Style Moments

Music

Everything to Know About Olivia Dean’s 2026 Tour