Scandi Girl Influencers to Follow Now

If you don't recognize the name Matilda Djerf, get out under the rock you're living in and replace your old bedding with one of her trendy, minimalist fruit bed duvets. She's the Scandi girl influencer to Scandi girl influencers. Founder and designer of Djerf Avenue, the 26-year-old developed a cult following (affectionately known as Angels) for her viral cool-girl vibes infused throughout her brand of clothes, homeware, and accessories. 

The Scandi style is a wide spectrum, and Marie Wibe Jedig proves this to be true. While she certainly embraces Copenhagen's penchant for color and quirkiness, she's not afraid to veer towards an edgier NYC vibe like a black trench coat accessorized with a faux-fur bucket hat or Bayonetta glasses and some leather gloves à la LA's favorite It girls.

Copenhagen-based stylist Emili Sindlev uses Scandi staples and colors to always create something new and fresh. She pairs chunky faux-fur coats with a pair of her favorite sunnies—something you'll see from her often during Milan and Paris Fashion Week. Mixing and matching colors and patterns is what the Scandi experimental side of fashion is all about. 

Vintage dealer and model Julie Blichfeld's style is purely fun—using color block garments and eclectic patterns to embrace her personality. Whether it's adding a colorful chunky scarf or patterned hat to her simple outfit, she combines minimalism with the experimental funky vibe that comes out of Scandi style. 

Founder and creative director of Adoore, Tungarden takes pride in Scandinavian fashion with sleek and sophisticated silhouettes through long coats and form-fitting maxi dresses. Tungarden is also showing her followers how to still rock the Scandi girl style with a baby bump.

Taking in the experimental side of Scandi style is digital creator Nnenna Echem. The Scandi girl influencer isn't afraid to mix colors with their signature black and neutral looks, and Echem is just one prime example of this. Her Instagram is classy, chic, and fun with to-die-for photo opts and poses. 

Stockholm-based Creative Content Director hones in on the minimalism that is Scandinavian style. Co-founder of model agency Icons Agency, the businesswoman still has time to bless our feeds with the best and traditional Scandi style. 

This Scandi It girl is playful with her looks, adorning her staple pieces with loud colors like hot pinks and bold reds. With her most recent look being head-to-toe hot pink Valentino, the long trench coat is a subtle nod to the Scandi fashion trend. 

Another well-known It girl of Scandi style, Pernille Teisbaek embraces the traditional Scandinavian style with neutrals and blacks: perfect staples that will always be in style. The Danish stylist and interior designer has just what you're looking for in the wardrobe department. 

Co-founder and creative director of Scandinavian brand Rotate, Madsen has the monochrome look down to a T with stunning head-to-toe black and white looks that exude the casual elegance that the Scandi girl is all about. With the creation of Rotate in 2018, Madsen and her partner, Thora Vladimars, continue to inspire women with the Scandinavian style. 

Along with Madsen, Vladimars is co-founder and creative director of Scandinavian brand Rotate. Vladimars not only has the look down but also throws in some unique twists to her Scandi-inspired outfits.