Eastern Europe Adds to the Watch Industry

Filippo Loreti is a modern Lithuanian timepiece designer tailored for lovers of luxury fashion. Inspired by vintage Italian style, the watches cultivate an image of refined extravagance. Founded in 2015 on Kickstarter, the affordably accesible brand has received praise for its mature and classic design. As the developers say, Filippo Loreti's design references the lively buildings in Milan and Venice.

Below is a selection of Filippo Loreti watches, all which uphold classical traditions, offered in gold, rose gold, and silver cases, either with the same shades or brighter options like blue. The design shows restraint from provoking classic watch connoisseurs with an abundance of detail. This fits well with the brand philosophy: a tradition that does not break tradition and age-tested luxury available to the modern consumer.

Faust Watches is another Lithuanian blend of modernity and tradition. The design takes inspiration in every sense from Japanese fashion, style, and tradition. The collection creates and maintains a minimalist look using wood and leather details, and indicates modernity with a modest dial, decorated with several subtle patterns. According to developers, the models are limited with only 100 of each, but a Faust watch will last up to 10 years.

Understanding the brand's values is not a puzzle, as Faust has a clear, accessible, and simple design in its collections. Materials used are genuine, and by carefully bringing modern culture into a time-honored tradition, the brand maximalizes the authentic watch experience for buyers.

Xicorr began in Warsaw in 2012, and the collection embraces its 21st-century origins, as one can find a subtle mix of classic and modern among the models. Most of its men's watches have vivid, bold designs, as they are not about fitting into the overall outfit or complementing the classic image, instead becoming the main accent or complementing another colorful detail. The collections, albeit in very different ways, predominantly use modern shapes, geometric patterns, bright shades, and combinations of different textures, such as leather, metal, and silicone. The watch's massive size reveals the brand's values quite expressively.

Xicorr positions itself as a brave, unstoppable, and visible brand. It works especially well for an active lifestyle full of sports and constant movement.

Ovi is a young, modern watch brand with an emphasis on Latvian national values. Its designers quickly discovered their niche, combining nationalism with modernity. The pair placed particular emphasis on the importance of certainty and refined, natural beauty. 

The watches come in wooden models with careful carvings as well as leather bracelets. The model's color palette is primarily neutral, with earthy yet restrained tones. However, you can still find brighter, more vibrant shades, especially within the limited range. This affordable brand takes luxury in nature and celebrates minimalism.

Ovi's philosophy is a balance between good taste and personal expression. According to the creators, a watch from the brand will not overwhelm personal style, as the natural details are suitable for any environment.

Prosa is an Estonian brand founded in 2014. The design is far from classic elegance, yet it easily belongs in this category for its extrageageant style. The watches emphasize conceptualizm and minimalism, all while sending a clear message. Many models in the collection have dark, earthy skin tones, though some show contrast, speaking to the diveristy that that brand advocates. Less commonly, a watch will typically feature a square shape or wooden band. Many details recall nature, especially within a forest environment.

The watches' details clearly reflect the philosophy of the brand: making watches fit for the modern, outdoorsy wearer. Prosa promotes a fair attitude towards nature and a clean environment.