<p>To celebrate the brand's namesake designer, Louis Vuitton presents Louis 200, a series of activations including a new video game, Louis The Game.</p>

<p style="text-align: left;">A great visionary, adventurer, entrepreneur, designer, and innovator, <a href="https://www.lofficielusa.com/travel-living/louis-vuitton-horizon-light-up-bluetooth-speaker-technology" target="_blank" rel="noopener">Louis Vuitton</a> was born 200 years ago on August 4, 1821. In honor of his two centuries, the French Maison celebrates its founder with Louis 200, a series of international media initiatives and collaborations.</p>

<p><span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; letter-spacing: 0px;">A series of activations will be presented through the end of 2021 that celebrate the brand's savoir-faire.</span> <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; letter-spacing: 0px;">Launching on the founder's 200th birthday,<em> </em></span><span style="letter-spacing: 0px;">Louis The Game</span><span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; letter-spacing: 0px;">, a</span> <a href="https://www.lofficielusa.com/fashion/fashion-video-games-balenciaga-burberry-moschino" target="_blank" rel="noopener"><span style="letter-spacing: 0px;">video game</span></a> <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; letter-spacing: 0px;">with integrated <a href="https://www.lofficielusa.com/pop-culture/celebrities-on-the-crypto-art-craze" target="_blank" rel="noopener">NFTs</a> and featuring the <a href="https://www.lofficielusa.com/fashion/why-do-luxury-brands-have-mascots-fendi-louis-vuitton" target="_blank" rel="noopener">brand's mascot Vivienne</a>, will be available for download on the App Store and Google Play.</span> Players help Vivienne navigate through six imaginary worlds loosely inspired by the designer Louis Vuitton's own journey on foot to Paris after leaving his family home at 14 years old.</p>

<p style="text-align: left;"><span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; letter-spacing: 0px;">Following the game, a project involving Louis Vuitton boutique windows will exhibit the brand's iconic</span> <span style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; font-size: 0.9375rem; letter-spacing: 0px; background-color: #ffffff;">trunk</span> <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; letter-spacing: 0px;">as a vessel reinvented through 200 collaborations with artists and visionaries. Then, there will be a large LV triptych painted by the contemporary artist</span> <span style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; font-size: 0.9375rem; letter-spacing: 0px; background-color: #ffffff;">Alex Katz,</span>&nbsp;<span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; letter-spacing: 0px;">a novel by the French writer Caroline Bongrand which tells the life of the founder, and, finally,</span> <em style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; font-size: 0.9375rem; font-weight: 400; letter-spacing: 0px; background-color: #ffffff;">Looking for Louis</em>,&nbsp;<span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; letter-spacing: 0px;">a</span> <span style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; font-size: 0.9375rem; letter-spacing: 0px; background-color: #ffffff;">documentary</span> about<span style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; font-size: 0.9375rem; letter-spacing: 0px; background-color: #ffffff;"> the designer Vuitton</span> and his story.</p>
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              <p>&ldquo;<span>Louis&rsquo; coming-of-age tale, that of a risk-taking, innovative, natural leader defines the Maison he founded and advances us into the future. Through the disruptive and dynamic initiatives of Louis 200, we can appreciate how Louis was a figure of his time&mdash;and of ours.</span>&rdquo;</p>
              <p style="text-align: left;"><span>Michael Burke, President and CEO of Louis Vuitton</span></p>
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Louis Vuitton Launches Louis 200 to Celebrate the Designer's 200th Birthday

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