The luxury watch brands combine their respective American and Swiss backgrounds into one cohesive and immersive experience at Bucherer 1888 TimeMachine.

Luxury <a href="https://www.lofficielusa.com/men/the-most-beautiful-watches-are-often-the-simplest" target="_blank" rel="noopener">watch retailers</a> Tourneau and Bucherer are expanding their presence by opening an all-new storefront in New York City, named Bucherer 1888 TimeMachine. Located on 57th Street, the flagship store boasts a 19,000 square foot, three-story layout, decorated in custom-made crystal chandeliers and a mixture of marble, wood, metal, and other materials that enhance the luxury and ambiance of the space.&nbsp;
&ldquo;Tourneau has always made us proud since we <a href="https://www.forbes.com/sites/robertanaas/2018/02/01/tourneau-americas-largest-watch-retailer-bought-by-europes-bucherer-group/?sh=333b58c5d000" target="_blank" rel="noopener">acquired the company in early 2018</a>,&rdquo; said Guido Zumb&uuml;hl, CEO of Bucherer Group. &ldquo;With one common goal in mind&mdash;pleasing and surprising our customers&mdash;we have planned the new flagship boutique in a way to take visitors through an engaging and lively experience.&rdquo;&nbsp;
Set against a color scheme of neutrals, dark hues, and whites, Bucherer 1888 contains nearly 40 brands on display, each one sectioned off and distinctly designed in order to provide customers a unique experience around every corner. A curated selection of artwork is also exhibited in the store, which will be rotated on a continual basis so clients will have the chance to discover new pieces during their visits.&nbsp;

For the first time in the U.S., the <a href="https://www.bucherer.com/buy-jewellery" target="_blank" rel="noopener">Bucherer Fine Jewellery</a> collections will be available for purchase at Tourneau/Bucherer's latest flagship store. Exclusive pieces are also being released for the New York opening, including a Ladybirds Stars of America series and a collection of one-of-a-kind Fleur des Alpes rings.&nbsp;
Additionally, the <a href="https://www.bucherer.com/bucherer-blue.html" target="_blank" rel="noopener">Bucherer Blue</a> collection is also making its U.S. debut during Bucherer 1888&rsquo;s grand opening. Featuring the Swiss brand&rsquo;s signature blue color, this limited-edition collaboration is releasing approximately eight new pieces, two of which are exclusively available in America.&nbsp;
The Bucherer 1888 TimeMachine flagship store is now open at 12 East 57th Street in New York City.&nbsp;

Tourneau and Bucherer Unveil Brand New NYC Flagship Store

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