The former FLOTUS helps the New York department store kick off its holiday campaign in support of the Obama Foundation's Girls Opportunity Alliance.

In a festive collaboration meant to inspire <a href="https://www.lofficielusa.com/film-tv/the-female-cast-of-marvels-runaways-talk-empowerment-and-representation" target="_blank" rel="noopener">female empowerment</a>, <a href="https://www.lofficielusa.com/pop-culture/lavenue-safs-fifth-avenue-paris-new-york-shopping-dining" target="_blank" rel="noopener">Saks Fifth Avenue</a> teams up with former First Lady and founder of the Girls Opportunity Alliance <a href="https://www.lofficielusa.com/fashion/michelle-obama-fashion-independent-american-designers" target="_blank" rel="noopener">Michelle Obama</a> to unveil its annual display of holiday windows in New York City.
Available to watch on <a href="https://www.saksfifthavenue.com/c/live-stream/video" target="_blank" rel="noopener">Saks Live</a> tonight, November 23, at 7 p.m. Eastern Time, the celebration not only kicks off the holiday season in spirit but supports women in leadership all over the country.
Granting the Obama Foundation's Girls Opportunity Alliance with a $1 million dollar donation and providing three young women from within the program the opportunity to shadow Saks professionals, the partnership is the only one of its kind.
&ldquo;In the spirit of holiday giving, Saks is making a generous donation that will help so many adolescent girls all over the world,&rdquo; Obama said. &ldquo;This contribution to the Girls Opportunity Alliance will help these girls to reach their full potential&mdash;and that&rsquo;s especially important as the pandemic continues to threaten their education, which would set us all back in the years and decades ahead. I&rsquo;m excited to see the impact of this wonderful gift from Saks and how it can help support the work of the Girls Opportunity Alliance around the world.&rdquo;&nbsp;

In addition to the festive window unveiling, an online campaign provides customers with exclusive content throughout the entirety of the holiday season, the collaboration also includes a merchandise collection featuring products from all Saks departments. From women&rsquo;s ready-to-wear to home goods and makeup products, the collection features designers like <a href="https://www.lofficielusa.com/fashion-week/jason-wu-fall-2021-new-york-fashion-week" target="_blank" rel="noopener">Jason Wu</a>, <a href="https://www.lofficielusa.com/fashion/oscar-de-la-renta-wedding-dress-bridal-fashion-kennedy-clinton" target="_blank" rel="noopener">Oscar de la Renta</a>, and <a href="https://www.lofficielusa.com/fashion/christopher-john-rogers-resort-2022" target="_blank" rel="noopener">Christopher John Rodgers</a>.
In further support of the Girls Opportunity Alliance, all profits made both online and in-stores at Saks Fifth locations in New York, Chicago, Beverly Hills, and Chevy Chase will be granted to <a href="https://www.lofficielusa.com/pop-culture/michelle-obama-is-officially-the-most-admired-woman-in-the-world" target="_blank" rel="noopener">The Obama Foundation.</a>

Photo: BFA for Saks Fifth Avenue

Saks Fifth Avenue Unveils Holiday Windows with Michelle Obama & Girls Opportunity Alliance

L'OFFICIEL USA December 2024 - Julianne Moore Cover

L'OFFICIEL USA November 2024 - Salma Hayek Pinault Cover

Saks Fifth Avenue Unveils Holiday Windows with Michelle Obama & Girls Opportunity Alliance

Tags

Related Articles

Pop culture

Michelle Obama is the Most Admired Woman in the World

Pop culture

L'Avenue Opens At Saks Fifth Avenue

Fashion

12 Times Michelle Obama Championed Independent American Designers

Recommended posts for you

Shopping

19 Chocolate Brown Accessories You'll Want to Keep Forever

Fashion

Calvin Klein Reveals Details on Its 2025 Return to New York Fashion Week

Travel & Living

The 'Mastery and Risk' in Making Vintage Champagne, According to Dom Pérignon

Fashion

L’HISTOIRE: Björk’s Swan Dress and Egg-Laying Stunt at the 2001 Oscars

Fashion

The Dreamiest Looks From Pre-Fall 2025 Collections

Fashion

Remembering 2024's Most Controversial Moments in Fashion

Fashion

Nia Long Is the Latest Skims Campaign Star

Fashion

A Hot Take on 2024's Worst Fashion Trends... and Best