Thanks to TikTok, Instagram influencers, and all your favorite chic celebrities, Frankies Bikinis has emerged as the It girl's go-to swimwear brand. Offering shoppers a plethora of trendy patterns, timeless colorways, buttery soft materials, and universally flattering fits, it's no secret why Frankies Bikinis has risen to the top of the swimwear game. Whether you're looking for a new bikini to lounge in poolside and soak up the sun or you're in search of the ultimate bikini top to support you through a raucous beach volleyball game, take inspiration from the likes of Hailey Bieber, Rihanna, Barbie Ferreira, and Jennifer Lopez, all of whom have sported Frankies Bikinis on one occasion or another.

As a brand super tapped into Los Angeles culture, Frankies Bikinis has collaborated with all your favorite celebrity style icons, from Sofia Richie Grainge to Sydney Sweeney to Naomi Osaka, with rising model Amelia Gray as the face of its latest campaign. 

While Frankies Bikinis has exploded in popularity in the past few years, the swimwear brand traces its lineage all the way back to 2012 in Malibu, where Francesca Aiello and her mother, Mimi, began designing bikinis. In 2013, the brand gained recognition after supermodel Candice Swanepoel posted a mirror selfie to Instagram, prompting fans to scour the internet in search of the model's suit. From there, interest in Frankies Bikinis snowballed, leading to collaborations with fashion visionaries and cultural icons like Gigi Hadid and Pamela Anderson, which helped both to pave the way to the cult favorite status that the LA swimwear brand enjoys today and to show the world the power of social media in forging a brand. 

"From the start of Frankies Bikinis 10 years ago, my goal has always been to create swimwear that empowers women to feel their most confident," writes Aiello on the Frankies Bikinis website. "I am so grateful for the trust that my customers have instilled in me, allowing me to continue to push my creativity and deliver designs that push the boundaries of this industry."

As we gear up for spring break, with summer not far behind, there's no time like the present to revisit your favorite celebrities wearing Frankies Bikinis to glean the ultimate swimwear inspiration. 

Through collaborations with celebrities like Sofia Richie Grainge, who imbued her collection with all the sunny So-Cal youthfulness of her native city Los Angeles, and Hailee Steinfeld, who brought an ultra-chic groovy '70s vibe to her suits, Frankies Bikinis has drawn on highly influential women and their equally powerful inspirations to emerge as a brand that supports and uplifts women through trendy, accessible swimwear. 

Drawing on a sultry '60s-inspired aesthetic, Amelia Gray's collaboration with Frankies Bikinis ventures beyond just swimsuits. Featuring a myriad of dresses—including a flouncy off-the-shoulder cherry red mini dress and a flirty, floor-length white lace dress—a figure-hugging sailor-inspired matching skirt and top, and halter neck knit tops, the collection screams dreamy Americana summer in the chicest way possible. But of course, no Frankies Bikinis collection is complete without the titular bikinis, and the daisy-print patterns, vibrant floral motifs, and romantic strawberry-emblazoned sets featured in the collaboration also effortlessly embody the playful, feminine energy of the collection. 

Among the earliest celebrity collaborations was the Sofia Richie edit, which dropped in the summer of 2019. Complete with bubblegum pink and sky blue tie-dyed suits, the model's collection effortlessly embodies a Los Angeles summer teeming with youthful rebellion.

Titled "Love Letters," this collaboration is truly an ode to Sydney Sweeney and girls everywhere who follow their hearts. Complete with Sweeney's characteristic femininity and sweet, romantic essence, the collection features underwire bikini tops crafted to flatter every body type and one-piece suits designed to imbue its wearer with the utmost confidence, all of which were available in delicate butterfly and floral motifs and bold cherry prints, as selected by the actress. 

For this collection, supermodel Gigi Hadid reunited with her childhood best friend, who just so happened to be the founder of Frankies Bikinis. In anticipation of the collection's release, Hadid said"[Francesca] and I have been friends for so long, since before our careers started, cheering each other on from near and far through everything. So to be able to come together to design and shoot a collection after a decade in this industry is a surreal moment.” Sentimentality, shared girlhood, and a love of fashion drove the design process of Hadid's collection, which shows through ruffled butter-yellow bikinis, dainty bow-adorned suits, and strawberry-patterned micro bikinis.  

As one of the premiere tennis players in the world, a nod to Naomi Osaka's sport had to be present in the collection. Collared bikini tops mimic the sharp, prim collars of typical tennis attire, and neon colors and abstract prints pay homage to the tennis star's vibrant personality, all while flirty, ruffled swim skirts bring a sporty-chic vibe to the collection. 

Little did you know, Pamela Anderson has been a family friend of the Aiello family for decades. Somehow, her collaboration with Frankies Bikinis was the Baywatch actress' first swimwear collection, but fans ruled it well worth the wait. Featuring high-cut one-piece swimsuits, ultra-cheeky bikini bottoms, soft and romantic bikini sets, unique natural accessories, and of course, a fresh take on Anderson's iconic red one-piece swimsuit, the collection embodied all things Pamela Anderson—romantic, playful, and unforgettable. 

Featuring oversized gold hoops, sleek waist-length locks, contrasting stripes, and terrycloth, Hailee Steinfeld's collaboration with Frankies Bikinis is truly the epitome of the '70s—redone in a contemporary, youthful style, of course. Groovy, vibrant floral motifs and swirling paisley patterns are in abundance in this collaboration, appearing alongside soft pink terrycloth lounge sets and halter-neck striped bikinis.